User reviews are always fruitful for your business and the related products. User review or testimonial plays a vital role in the promotion of any product or service, it may be considered as a way of advertising as well. A testimonial is a written statement given as an expression of esteem, it is not compulsory to have a written statement always sometime it may be a spoken statement as well.
Testimonial is a part of Communal Marketing; Testimonials from customers who are not famous have been effectively used in marketing for as long as marketing has existed. Though testimonials are incredibly effective when believed true, a challenge lays in having the audience believe that testimonials presented by a business are given by real people, and not fabricated by the business itself.
Today, we are about to describe the best 5 effective ways to encourage customer reviews as a testimonial. These websites are popular to get creditable user reviews globally and effectively. We hope you can also encourage healthy reviews from your customers for your business and services.
The most successful and popular social media giant of all time – Facebook plays the most effective role to get user reviews about your products and services. Facebook Page is the most effective way to spread information and updates about your business. You should be encouraged posting wall updates regularly for your Facebook fans notifying them about your new products.
Another social media site, but it’s the best known for finding business resources and connections. You can get huge user reviews from LinkedIn extracted from your recommendations. The best feature of this site is you can use user reviews of LinkedIn onto your own website but with the permission of related users.
The most popular video sharing website – YouTube; you should encourage your employees about uploading videos of your services and products to YouTube, as visual presentation of something is easier to remember than normal written one. One of the most successful examples is LG YouTube channel; it has reviews for home entertainment, mobiles phones, computer products, etc.
You can setup daily notification about your favorite products, business name, brand identity, product review via Google Alert service. You can use Google alerts to find reviews and can even ask people who have mentioned your brand if you can feature their comments or story on your testimonials.
There are many local search directories such as Google Places, Yahoo Local, and Merchant Circle etc. which allow their network members to write reviews about the local businesses. If you have good reviews on such sites you can use them. Many of these sites are interconnected. Google gets reviews from Google users, as well as from other local search sites like Yelp. Writing reviews on these local search sites will help you to get more Google search traffic for your business. To get reviews from these sites you must claim and update your listing on them.