How to Start an Online Business in 3 Easy Steps
Online businesses have swallowed the cyber world, and are catering to a new variety of people; the online shoppers. People like to shop online because of the at-home comfort or convenience of online shopping. However, this business type also poses a lower overhead for businesses versus a physical establishment. Once you have decided on the business you want to start and what products or services you would like to offer, you are ready to begin.
Naming Your Online Business
The name of your business is going to be very important, as it is the first impression on those customers who are looking to hire you or patronize your business. It also helps you to stand tall among the competition; giving your business that extra edge. Your business name will play a significant role in your branding, so keep this in mind. A business name can mean everything, or absolutely nothing; it just depends on how alluring and exciting your name is!
Your name should intrigue customers, stand out, and linger in the mind. A great business name is a memorable one. You also want to avoid longer names, while placing emphasis on your niche market within your name.
Choose a Business Structure
When you start a business, your business structure is very important; this structure will impact how your business operates, its liability, and even the taxes it will be required to pay. LLC is a popular option, and you can also go with the sole proprietorship or corporate paths. Your business structure will be able to change over time, so do not worry too much over it; it is not a permanent choice. If you decide to file for an LLC structure, you can hire a site such as as LegalZoom to handle all of the paperwork. Entrepreneurs can be intimidated by this complicated process, but this service can handle all of the paperwork while only requiring a few details from you. You will also receive an LLC kit, which contains seals and certificates that you may need.
Building Your Web Presence
An online business will require a web presence, of course. This is usually in the form of a website. If you are selling through your website directly, ensure that you have an ecommerce store. If you plan to offer an informational website regarding your business, while requiring interested clients or customers to inquire about services, be sure to include an extensive “Contact Us” option that is easy to find.
Social media and advertising will also be important, so that others know your business exists. Without exposure, your business will not see any customers. Social media provides a free option for business exposure, and it is the most highly trafficked type of site on the internet.
Since reviews and testimonials are one of the most powerful commodities of online businesses, you should aspire to gaining as many as you possibly can for your business. A great track record with customer service and satisfaction will bring in even more customers; exactly what your business needs to grow. Try to obtain reviews in as many places as possible- both onsite, and offsite. Satisfied customers will generally be happy to leave feedback.