Google has been rolling out flurry of updates over past 18 months, and only the experienced SEO professionals who’ve been watching Google’s every move closely, are aware of the latest happenings. But, those who’re new to the SEO industry may not have sufficient experience in dealing with these complex updates, and they may even end up getting your website penalized in search engines. Even when it comes to pay per click management, advertising on low-quality websites may bring higher traffic in-flow, but it won’t give you great ROI. Hence, a PPC marketing expert must have thorough knowledge and understanding of the reliable websites in every niche.
Choose an SEO Firm that has Proven Records
It’s of utmost importance not to risk your bread and butter in the wrong hands, and invite trouble. It’s always recommended to select only a reliable SEO provider that has proven records of handling similar websites successfully. If a PPC marketing agency has never done Pay Per Click advertising in travel industry, then it’s quite possible that you’d see funny ads displayed on Google AdSense about your website offering “1% off on flight tickets”, or “buy 1 get 1 free on domestic holiday packages.”
Before you choose an SEO agency to handle your online marketing campaigns, look at their experience in the particular niche, rather than their total experience in the industry, because optimizing websites operating in automotive niche is far different from handling those in technology sector. Basically, it all boils down to understanding the nitty-gritty, and adopting the most effective strategies in organic SEO as well as PPC marketing.
Ability to Cope Up With Load
Furthermore, it’s also important to see if your prospect SEO/PPC Marketing provider can handle several projects at a time, because some of the smaller agencies are great at their work, but when they get overburdened with dozens of projects, then their quality of work goes down, and the delivery rate slows down too. And, if your project is somewhere down the queue in their list of pending projects, then they may not pay as much attention to your website.
Mixing Up Your Marketing Techniques
You shouldn’t just focus on online marketing alone, and also take your chances in offline i.e. traditional marketing field. Offline marketing comprises of rather traditional methods like newspaper, magazine, public relation, radio, television, mail order, and billboard ads. Online marketing, on the other hand, comprises of e-marketing programs, SEO, affiliate marketing, webinars, RSS, Internet TV, podcast, PPC marketing, email marketing campaigns, banner ad campaigns, video marketing, and more. The bottom-line is that you must find out who is talking about your brand online, and pay attention to any negative feedback and address it immediately.
Look Out for a One-Stop Solution
Last but definitely not the least, you should look for an SEO firm that can provide you all kinds of services under one roof, ranging from link building, online branding, social media marketing, down to video marketing, and PPC management.
If you end up hiring for different agencies, for handling your organic SEO, social media marketing, online branding and reputation management, and pay per click management, then there could be havoc, and you may have a hard-time interacting with all of them, and explaining your needs. There would also be high chances of miscommunication between 4 agencies, and the end result isn’t going to be that great either.
Furthermore, dealing with just one contact point can simplify your life, and allow you to do things the way you want, and focus on growing your business, rather than dealing with lot of vendors.