70 percent of the buyers abandon their shopping journey even before they reach out to your business. However, there are some paths you can take to improve your e-commerce business to ensure you attract new buyers, retain the old and keep them coming for more.
1. Don’t rush your launch
Among the greatest mistakes of e-commerce entrepreneurs is to rush or force the launch of a website. You only have one opportunity to launch your website, so don’t mess it up. You can buy a domain name, and place a “coming soon” page. But, you need to avoid revealing your website until you have accomplished a substantial chunk of ground work such as SEO, social media, content marketing, paid advertising, email marketing, etc. You can get great email marketing campaign services by engaging a professional company such as Solidcactus.com.
2. Focus on the user
It is true that the greatest shortcoming of the e-commerce business is the inability to let your customer see, touch, smell and feel the products before deciding to buy. There is no solution to this problem. However, you can compensate for this shortcoming in other areas. And the best way to deal with it is to offer appropriate prices, simplify the checkout process with shopping carts, and provide free shipping.
3. Test everything
Before, during, and after the launch of your website, you need to invest in analytics and testing. Imagine that you are the customer, and then figure out what is working and what isn’t, then try to answer these questions.
4. Work closely with the social media
Only a crazy entrepreneur will tell you he or she outsources or delegates social media to other team members. Social media gives life to your business, and it gives you an uninterrupted look into the life of your customer. It is fine to have a social media manager, but you must be involved too.
5. Incorporate social elements
As a follow up on the previous tip; it is great to include social media elements in your e-commerce website. Product reviews, testimonials, follow buttons, and social login options all work together in the conversion funnel.
6. Go mobile
Tablets will play a far greater role as the worldwide consumer spending through mobile devices escalates from $205 billion in 2014 to $627 billion in 2018. If your e-commerce does not have mobile support in mind, you will quickly become irrelevant in a few years to come.
7. Capitalize on SEO
The e-commerce economy is rapidly growing, and more businesses are entering a crowded space. Thus, it is more important to stay focused on SEO to stand out from your competitors. So, connect with a skilled SEO provider who will help you stay competitive in the end.
8. Collect information
If you are not planning on launching one site then stepping away, it is vital to collect customer information and build a database to help you in the future launches.
9. Continue to evolve
As a business, you should keep growing. Customers’ tastes, technology, and trends will change; you too must change for you to succeed in this variable market.
The e-commerce business needs proper calculation for it to succeed, and by focusing on the customers, engaging the social media, and adapting to the mobile technology, you will stay ahead of your competitors and will succeed in business.