In the online world, graphic design has become the crucial aspect of reaching success. It is the leading factor of establishing a well-known digital presence. In most cases, graphic design is used for websites and marketing. The idea is to get a unique and visually appealing design that communicates to attract audiences.
Since graphic design is not only about how creative a designer or a team of designers is, but also how well they know the market and how to operate with various software. It is important to arm yourself with knowledge on how to pick the right graphic designer. Besides this, one has to know how to make the right choice from the options offered by professionals.
This is why we have put together this list of awesome hacks that will both help you pick the right graphic designer for the job and the right design for your website, content marketing material, products, etc.
Hack the Reviews
There are plenty of graphic designer freelancers out there, along with dozens of creative design agencies that offer their services on the market. But, the challenge is to identify the service providers that really offer something. Client reviews are your answer. Make sure that you are not reading fake reviews. If they sound too generic and similar to one another, they are probably fake ones, especially if the time of posting between reviews is very short.
Check their portfolio and take it one step further – contact one of their clients. Getting feedback right from the source can provide you with incredible information. While you are at it, take a look at their previous designs to check if they did some work for businesses that are in the same line of work as you.
Social Media is your Ally
Social media is officially the “Outsourcer’s Little Helper”. You should follow the graphic design company of your choosing on Facebook or Twitter. What should you be looking at? Make sure to check the frequency of their posts/tweets and the type of content they are sharing. If they have the tendency for spamming irrelevant content, they are probably not worth it.
Your focus should be on the creative design company that regularly shares valuable content on their official social media profile. In order to see who they really are, try to engage yourself in the comment section on one of their posts. This way, you will get a glimpse into how they do things and you’ll check the audience they attract.
Understand the Creative Process
In order to get the design that really reflects your company; you will have to get an insight on the creative process of the expert you plan on hiring. There are several ways to do this. For starters, you should ask for an opinion about the current graphic design you are using; it can be anything ranging from your logo and website graphic design to the design of your content on social media. What does he/she like? What would he/she change? Why? What will your company get from this change?
Take Care of Consistency
In order to get the best results, you have to make sure that you are staying consistent with the graphic design you are about to choose. What does this mean? Before making the choice, make sure to take a look at your company’s website, social media profile, marketing, logo, etc. You want to make sure that the graphic design you pick complements the overall graphic image of your digital presence.
This is very important, because customers get used to specific colors and elements. And, if you change them when implementing a completely new graphic design, you will risk frustrating your customers. Also, by going along the lines of an old graphic design, your company will remain recognizable by the elements that stay the same.
Make Sure to Stay inside Boundaries of Trends
Following graphic design trends will keep your company modern and your digital presence will also provide a delightful user experience. The new trends in graphic design are based on huge data analysis since you don’t want to make mistakes by ignoring this. Take a look at your graphic designs competitors or huge players on the market, and see what they are using.
In order to get the newest goods from the vendor, make sure that the creative design company follows the latest trends in the industry.
These hacks will help you chop the path through the forest of professional graphic designers and designs in order to come to the one you need for your business. Keep in mind that design is not something that is set in stone; after some time, be ready to implement some new changes in order to keep it fresh and appealing to your customers.