If you are planning to develop a new website for your business, you are probably investigating which is the best content management system (CMS) to use for your website. A CMS is the underlying foundation to your website – the system where you create content, add all your assets (images, videos, PDFs, etc.) and manage your website on a day-to-day basis.
For a successful website, you need a CMS that can be scaled, is fully secure, is loaded with features and is fully customer centric and friendly at the same time. The market today is full of different kinds of content management systems that come with their own sets of pros and cons and it can be very overwhelming to decide which one to choose for your business website.
What we bring to you here is the unique selling point of Umbraco – an open source content management system that is one of the best ones available and offers all the goodness for a successful online business.
What is Umbraco?
Umbraco is an open source content management system from Microsoft and is indeed one of the most popular ones available today. It is fully cloud based and that means can be easily managed from anywhere. It is also open source at the same time that adds to the overall convenience of using this CMS for your business website.
The system is built by making use of Microsoft’s ASP.NET framework. Over the past few years, many organizations around the world have been using Umbraco for their business websites and have found that it is suitable for building any kind of website – ranging from brochure and small campaign websites to commercial/ecommerce websites. Recent studies have revealed that as many as 100,000 websites are today successfully running using Microsoft’s open source Umbraco.
Its popularity is also because of the fact that Umbraco is the only content management system that is fully cloud based and hence it is highly preferred by web designers, developers and agencies.
Why is Umbraco so popular?
Some of the many advantages that Umbraco has as compared with many of its counterparts are mentioned below:
It is absolutely free: Since Umbraco is open source, there is absolutely no fee that you will have to pay to use it or build and maintain your website on this CMS. The only one thing that you can be charged is if you make use of Umbraco’s design services to correctly structure your website. Using this content management system, you can save a lot of money that you can otherwise use in building and growing your business or investing in plugins that will further boost the performance of your website.
To use the basic CMS, there is no fee but if you are interested in additional features and advanced packages, you may be required to pay some kind of fee. It is worth getting the basic CMS first and build and run your website on it for some time. Once you are comfortable with the system and its primary features, you can start exploring its additional packages and decide whether they will be useful for your business or not.
It is ideal of publishing day-to-day content: Using Umbraco, you will have full control of the content on your website and you will be able to seamlessly publish, update and edit it using a very simple WYSIWYG editor. Being a Microsoft product, Umbraco is fully compatible with MS Word which means that you can edit and publish your content using the features of MS Word. The CMs also provides you with an automatic version control system so you can revert to a previous version if something goes wrong.
It is fully cloud based: Umbraco is fully cloud based that means that you don’t have to worry about updating constantly for bug fixes and upgrades because the content management system will automatically upgrade to the latest version available. As soon as a software release is available for the next upgrade, the CMS will upgrade itself and you can enjoy all the new features and bug fixes with the automatic upgrade.
The system is very search engine optimisation friendly: You can make use of Umbraco’s web designing services to optimise your website for better ranking and improved performance in search engines such as Google. When you build your website with Umbraco, the CMS comes with pre built SEO features that make your website search engine friendly right from the start so you don’t have to worry about doing any additional work.
There is a big community to constantly learn and share experiences: Using Umbraco, you become part of the big online Microsoft community that you can use to share your problems, solutions and knowledge around the content management system with other who use it and also learn from how other companies are using Umbraco to boost their business performance online.
So yes, Umbraco does offer you a lot for the cost of nothing. That sounds like a pretty good deal to us. If you have been contemplating about which content management system to use for developing your business website, we hope that the knowledge we share above will ease your decision making and you can quickly choose Umbraco.