Google, the world’s leading search engine, is the king of the World Wide Web, Google and its various products are used by millions of people across the globe despite the availability of different viable alternatives. For a good number of individuals, GOOGLE IS A SYNONYM FOR THE INTERNET. So, this search engine has a great command over how websites should be built and optimized for people and search engines.
All companies and firms with online presence want their websites to rank on the first page of Google. For this, they optimize websites with the latest SEO tricks. In Spite of making a lot of efforts, Google doesn’t give any importance to their website or its pages and humiliate with a low ranking in its SERP. Are you fed with the low ranking of your website in Google’s SERP? Looking for the website optimization tips to make it appear on the first page of Google? If yes, then go through the below-mentioned recommendations:
1. Revitalize Your Website & Make It More User-Friendly
Google uses around 200+ factors to determine the ranking and relevance of websites. Among all these factors, website usability and ease-of-use matter a lot. People love to visit only those websites that are visually appealing and professional and helps them to find the required information easily in a short duration of time. So, you should revitalize the look and feel of your website to make it more user-friendly. Here are some useful tips-
● Keep the website design, layout, and structure as simple as you can. Add only necessary features and functionalities to your website that are vital to skyrocket your web-based business,
● Don’t add unnecessary plugins or extensions to your website as they negatively affect the loading speed of your website,
● Display commercial advertisements in limited numbers,
● Your site should not have any UX/UI issues,
● Your website should be responsive to all mobile devices. It should also be compatible with all leading web-browsers and
● Make social media pages of your website and add its link to the home page.
This will make your website SEO, helping you a lot in SEO exercise.
2. Perform SEO Activities On Time
In order to help a website rank well in Google with all important keywords, the importance of onsite and offsite SEO can’t be neglected even a little bit. So, you should have a well-planned digital marketing plan as how you will optimize your website for Google and achieve your targets. In order to ensure the success of your SEO initiatives, do some homework first:
A. Keyword Research And Analysis
Keyword research and analysis is an important part of search engine optimization. Before you start the website optimization work, analyze the main keywords and terms used by the people to look for the information, products/services. According to the search habits of the targeted audience, discover important keywords, use them in content creation and website optimization.
B. Keep Yourself Up-To-Date With The Latest SEO Tricks
Always keep in mind that Google updates its algorithm from time-to-time, which makes SEO a highly unpredictable technique. So, you must keep yourself up-to-date with the latest SEO tricks and updates. For this, you should visit some useful websites regularly, gain the fresh SEO knowledge and optimize your website accordingly. Some useful websites are-
C. Analysis of Your Competitor’s website
Even if your website is ranking well in Google’s SERP, never be relaxed and sit idle at all. Just analyze your competitor’s websites regularly and find out what they are doing to get more traffic and accelerate the pace of lead generation. If you find anything new, just implement them in your SEO practices and see if that works for you or not.
4. Content Creation And Optimization
Google loves websites that are loaded with meaningful and user-centric content and display them in search results with all important terms and keywords.
Therefore, you should write quality content and give it to SEO professionals for website optimization. In case, you don’t have the resources to arrange the sufficient content for your needs, find the best SEO Company Australia that could provide you quality content on time. Once you have enough content, just optimize it for search engines and people & get its business benefits sooner or later.
Note: It has been observed that several SEO professionals use low-quality content for website optimization. It is done with a vile intention to lift the ranking of websites in Google’s SERP and gain unfair business advantages. Google hates the use of low-quality or duplicate content for website optimization. It punishes websites with low-quality content sooner or later.So, don’t use duplicate content in your SEO activities and prevent your site from getting blacklisted in Google.
5. Social Media Optimization
Google considers the social presence of websites while determining their ranking. A website with a strong social presence is likely to rank well that sites that have no social incarnation. So, apart from the core SEO, you should pay some attention to the social media optimization too.
Whenever, you update a website with a new content, share it on different social media channels. Just encourage fans/followers to share your content further in maximum numbers. For this, add social sharing buttons to your website. It helps you to boost the outcome of your SEO activities.
6. Always Explore Ways For Further Improvement
Even if your website is being displayed on the first page of Google, don’t get relaxed. Just view your site’s stats and find out where you are lacking and what needs to be done to improve/maintain the SEO ranking of websites. This will help you to dominate the web and not let your site’s ranking down.
Getting your website ranked on the first page of Google is a challenging job. It demands constant and honest SEO efforts from your side. Just use the above-mentioned tips to ensure your site’s healthy ranking in Google Search results.