What we see has a profound effect on what we do, how we feel, and who we are.
In recent years more and more of us are beginning to recognize that visual storytelling is one of the best ways to bring our brand to life and engage with a potential new customer base.
Thanks to the rise in social media, the power of visual storytelling to promote a brand has grown in popularity and is now even easier to do.
Brands that may have used more traditional methods to engage with their audience in the past are now branching out into easily shared images such as photographs, infographics and videos, to tell their story.
While there is still a place for traditional storytelling on websites and in marketing literature, brands are discovering the power of visual content to engage with new audiences.
Dhub design agency understands, whether you’re looking to create a new brand identity or rework an existing one, in order to succeed, your brand needs to stand out from the crowd. The consumer must feel like the brand has a personality – and the best way to get this across is through visual storytelling. Here are just some of the mediums available to do just this:
You Tube
YouTube is now the world’s second largest Internet search engine after Google, primarily because video is the perfect way to communicate complex issues in minutes.
According to a survey by Wharton Business School:
• Customers respond to video 600 per cent more than print
• 78 per cent of visitors stay longer on a website with videos than those without
• Video speeds up buying decisions by 72 per cent
Watch a video made by Dhub for one of its clients, Olympus Automation
There have been several cases of higher engagement levels on in-the-moment compared to professional studio images. Try experimenting with these kinds of photos yourself to promote your brand.
Facebook’s Timeline can help you visually tell a story about your brand. You can go back in time to add an event and effectively reposition your photos. Remember however, it’s important to use the right dimensions to avoid negative effects from down-sampling.
It can be difficult to be visual on a text-based medium like Twitter, but there is still room to be a storyteller. Connecting your Twitter account to a service like Instagram will also assist with enabling imagery as part of your stream.
As with any good content marketing, one of the keys to creating relevant boards is not to focus on too much branded content. Instead, consider how topics relevant to your brand might also help to shape its story.
