When initially blogging started, nobody knew that it would become a great tool for marketing. Earlier people used blogging only to express and share their experiences with other like-minded people, friends and family. But as we all crave for expression and that helps in networking; blogging got transformed from a personal tool to a business tool. Of course it was not a sudden change and everything got its place gradually.
Today blogs are concrete part of online communication and are very effective mode of conveying. Political, social, cultural, economic in fact every field is touched by them and blogs have helped people raising their voices too. There are forums, collaborations where people from different parts of the world communicate with each other and discuss their view points. Sometimes it becomes a wave when some common issue is brought up front.
There are many blog sites which are dedicated to blogs and content is published in reverse chronological order. The whole world can read and comment upon these blogs and it is a mutual communication on common topics of interest. They discuss and analyse situations that interests them. Some people blog for personal expression but some who are professional bloggers do so to earn some money. Blogging has nowadays become very popular tool for marketing as well. Blogging has created a strong network among people sitting at far away places and hence if any business wants to reach all of them; blogging acts as a single point method for them. Blogs acts as great advertising tool to generate buzz about a product or service. Good publicity is very important for any business and in this era of Online Information, paying a little amount for blogging is not a big thing. The benefits it reaps for your business or product are huge and businesses can’t just ignore Blogging for sure.
