A landing page or lead capture page is the most important part of online marketing, as it is the single page website which is used as extension of an advertisement. Landing web page usually appear to the visitors in response of clicking on an advertisement or by clicking on a link located on an ecommerce website to sell some product or services. Landing page is usually used in email marketing, search engine marketing or social media campaign in order to increase the effectiveness of the advertisements.
The motto behind the creation of a landing page is to convert site visitors into customers to gain the sales leads. There are mostly two types of landing pages for online marketing – reference and transactional[/highlight-red]. Reference landing page try to put the information most suitable to the visitors of the site. While transactional landing page try to persuade its visitor to complete a transaction or fill out the subscription form. There is one more type of landing page is popular now days – webvert, which is based on Google Adwords program. The webverts consist of an advert, designed on the AIDA principle and the traffic is driven from Google Adwords.
Designing a landing page needs lots of knowledge of above principals and creativity to attract the visitors. A successful landing page tries to convert visitors into sales to optimize the business performance. So today, we are listing 15 most creative landing page websites which know how to attract the visitors and these may be good inspiration for landing page designers too.
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1. Kurppa Hosk
2. Snowden Industries
3. iCodeLabs
4. Nizo for iPhone
5. Cultural Solutions
6. Restaurant Kasteel Withof
7. Curious Generation Group
8. Team Fannypack
9. Polecat: iOS, iPhone, iPad development
10. Wing Cheng
11. Beaver Lab
12. Oliver James Gosling
13. Tapbots
14. Cube Scripts Media
15. Adlucent
