When it comes to running a small business, business owners will have to look for different ways in which they can attract more customers. It surely demands a lot of time for coming up with brand strategies, but they are essential for the growth of a business.
Marketing has a significant role to play in brand building. If there is no brand, your business will only be a commodity. As price is known to impact the business a lot, the producer that offers the lowest cost will be the winner.
For coming up with effective marketing strategies, hiring brand strategist and expensive designers is not mandatory. However, it will involve more than just choosing the right colour palette and creating a logo. Some of the powerful brand strategies that companies could apply to their small business are discussed in this article below.
Establishing a Position
Using social media to engage and attract customers is a wonderful idea. The brand will be engaging with the customers directly and sharing relevant and helpful information. The post popularity will be an indicator of how the brand is viewed by the public, which would also give more ideas about adopting new strategies. The social media posts should be related to the service or product business is selling. Many times, companies rely on expert opinion when it comes to brand strategies. Emedia Creative Design is one of the popular choices for forms that offer excellent brand strategies to small businesses.
Developing Brand Standards
Every company must have all-encompassing brand standards. It can be through TV commercials, social media or the packaging, but the idea must be put out there. All of them must use the same experiences, colours, and fonts. The brand standards will help in evoking expectations and feelings that will help create associations between the brand and the customers.
Maintaining an Authentic Voice
Many brands make use of this aspect for brand publicity. Sharing real-time personalised information to the customers could be very useful in growing connections with the relevant audience. They also position themselves in a point of authority which also allows sharing expertise and passion. Sometimes, being vulnerable and laughing at one’s own expense can also help in publicity. Small businesses should share content will be ideally fit the brand identity. For example, if the brand identity does support sharing animated GIFs, it shouldn’t be adopted.
Rewarding Customer Loyalty
A research conducted by Harvard Business School showed that customer retention could be enhanced significantly by rewarding customer loyalty. When it comes to customer retention, It is not just about meeting several customer expectations. Instead, it goes beyond meeting them. Customer satisfaction surveys, special promotion email campaigns, and customer loyalty programs can come very useful in it.
Adding Emotions to the Messages
People like to celebrate every significant moment in their lives. It starts from birth and ends with death, and we somehow tend to connect everything with our emotions. Many times, businesses overlook this major aspect. But research has been able to show that customers who connect with the brand emotionally are more loyal. Therefore, strategies that can strike an emotional connection must be adopted for growing a business.
Becoming a Storyteller
Research has been able to show that companies use stories to engage their clients with the content. When there is a story to tell, people are automatically connected. It is because it gives them a narrative, something many people will find relatable. Interactive and detailed stories are one of the best ways a small business can grow its brand. It can be done very quickly with the help of videos.
Listening Actively
Rather than just creating a space that promotes one-sided communication, brands must try to create an environment that will allow the employees to have organic and smart conversations with the customers to add value to the brand. It could be done by listening to the negative experiences of the clients and validating it.
Using Influencers
Making use of influencers is one of the best ways to reach out to customers. Customers will opt for a product if they know that their favourite influencer is using or promoting it. Many companies like Starbucks have made use of the influencers to activate existing and new fans. It is necessary to identify these influencers based on resonance, reach, and relevance.
Cross Promoting
Gaining exposure is quite relevant to the help of cross-promotion. It will not need additional investment, but it offers a credible introduction to the newly engaged audience than any other form of social media promotional technique.
Using Videos
It is not surprising to consider videos in promotion of a company. Many of the big brands have made use of videos to reach out to the customers. When videos are shared on social media platforms like YouTube, Facebook, or Instagram, it automatically supplies a lot of business without affecting the resources and budget a lot. Smartphones can be used for making such videos to add value to prospects and customers.
It does not matter the approach you choose to take, but it is essential to allow customers to share their experience with the brand. It helps in building a community along with brand awareness and exposure.
