If you have decided finally that Search Engine Optimization is the way that you need to go in order to get more traffic on your website – it’s about time because without it you are not going to give you website seen by anyone.
What is SEO?
SEO is the beginning to finally start getting some good stats for the search engines such as Google and also Bing as well as other search engines. All of them are quite complicated in determining the top website.
Key Words and Long-Tail Key Strings
SEO involves keywords and keyword strings that surfers use when looking for anything on the web – services or other items. You need to determine which keywords are relevant to what you offer on your site. To do this, make a list of every term that has something to do with your business or site topic and then narrow it down to the 10 most relevant. You will then add these keywords in diverse tactical places in your site. If your website relates to a local business or organization, make sure the keywords also include your location (city or town).
The SEO definition of a keyword string or Long-Tail keyword strings is:
• 3 words or more
• Low volume – key phrase that gets typed into Google a relatively small quantity of times
If you have ever wondered why your business does not show up at the top of the results of search engines such as Google® or Bing™, Yahoo!®? – It is called SEO or “Search Engine Optimization”. Many businesses that are high on the list of results have carefully tailored their sites in order get found by search engines. This process of tailoring a website is called “Search Engine Optimization” or SEO and will deliver real results for your business.
In-House or Outside Expert
Many websites use programs to do SEO Optimizer – solutions like these can teach you how to do SEO letting you do it in-office fairly easy-to-use applications. The tools are easy for any tech department to figure things out – if you are running a fairly small website. But because websites have gotten so big and complicated it is best to hire a company to do this work for you. There are so many that have entered this field, it is advised to do “due diligence” on the company that you interested in hiring.
If you want a SEO company or an expert to do this for you, this is what you can expect:
• Search phrase assortment and optimization adapted simply for your business
• Optimization and website code cleanup so that search engine are better able to read the website
• Build appropriate links to your website so search engines can also find and link to your website
• Monthly consultation with someone from dedicated company or dedicated expert to see strategy and review result
Monthly reports with statistical information on traffic to your website and how you are ranking on various search engines, what keywords and phrases are getting good traffic.
