Starting a new business is an exciting and fulfilling enterprise. There is a sense of ownership and the satisfaction of seeing the business get created and set firmly on its way to meet various goals. Regardless of the goals that you may have in mind for your new business, you must invest in the right kind of time, money and effort in social media marketing. Here is why social media is crucially important for every new business.
Cost effective
Social media marketing is every marketer’s dream – inexpensive in cost and wide in reach! You can reach, potentially, almost everyone in the world or at least in your target market with the help of social media marketing. Furthermore, you can be up and running in social media in virtually no time whatsoever. If you are the sole decision maker for your new business, you simply have to decide on the social media platforms you want to be on and start.
Personal touch
Social media marketing allows you to get up close and personal with your customers. One study indicates that people prefer to interact with businesses and brands on social sites such as Facebook. Social media marketing allows you:
- To adopt a conversational, informal tone with your customers.
- To engage in discussion or debate or conversations on a one-on-one basis as well.
- To be part of community of customers – potential and existing – and listen to what they are saying about your business.
Build relationships
Business owners talk about networking but as a new business owner, you should also be talking about relationships. This relationship building is possible when you invest in social media marketing. For instance, a conversation with a customer could lead you to a complementary business. You may also get invited to a networking event that brings together various kinds of people and businesses in one venue and that becomes a great way in which you can strike up even more conversations.
Search Engine Optimization
The one mantra that every business lives by is Search Engine Optimization and with social media marketing you can certainly amp up your SEO efforts in a big way. It is interesting to note that various social networking sites themselves are turning to search engine like ways to connect in a deeper manner with the users. So you should synchronize all your activities in the digital world to encompass social media activity too.
Showcase your brand effectively
Establishing your business creds in the market space starts with getting people to recognize your brand, in the broad sense of the term. With social media marketing you can create massive brand awareness simply by talking to your readers. When your readers realize that your conversations are intelligent and authoritative in terms of knowledge, they will turn to your brand and trust it as well. It could be something as simple as winning an award or even allying with a bigger brand – everything projects your new business as an entity that can be relied upon to do good work.
