The world has become a global village. Twenty years ago, this was merely a dream. However, a lot has changed in the last decade. The world internet coverage is increasing tremendously with each passing day. This will mean an exponential increase in communication techniques, especially via social media. A study has shown that of the people who use the internet at any given time, 80% are on social media. An average person is on at least one social media site and logs in about twice in a day. 
However, the digital communication trends do not just stop at social media. Blogging has been on rise in the last few years. Blogs are an amazing way through which you can speak to the people around you or several miles away from you. Blogging can serve different purposes including marketing, photography, creative writing, or just communication.
A marketing platform
If you have a company, for example, you can use a blog to describe the various products or services you offer. You can go further and give more details that space cannot allow in other platforms. For example, the normal print media cannot give you enough space to say all you want to say. Even if they do, it will cost you an arm and a leg.
It starts with WordPress
WordPress is an amazing site to start a blog. You can either have a free blog or have a paid one with your own domain name. For example, if you pay for your own domain name, instead of joseph.wordpress.com, you will have joseph.com.
WordPress has a plethora of themes that you can choose from. This means that you don’t have to be a web designer to be able to use WordPress effectively. All you need to do is choose from the wide variety of free and paid themes.
WordPress is well optimized for search engines. This means that getting your WordPress site should not be a problem for the various search engines such as Google or Yahoo. The more search engine friendly your blog is, the easier it is to find.
Well, do you want to open a blog with WordPress? Creating a blog is easy and fast. Here are simple steps to follow:
• Go to the site wordpress.com.
• Since you are a new blogger, click on the sign up button.
You will then enter your details, such as username, password, etc., to create your WordPress account You will also need to choose your domain name. You can always change this name as often as you want.
• You shall have successfully created your WordPress account. Start blogging and have fun!
After you have created your blog, you will be using the admin part to keep track of the progress of you blog. You can easily see the number of people who viewed your blog, where they came from, the links they used and so forth. You can use these data to continually improve your blog.
