Over the past ten years or so, marketing strategies have transformed to a smarter degree. We are now in the age of the digitalization where it is very critical that businesses make their presence known on the desktop and mobile phones. As the number of internet users is exploding, new platforms of business and marketing are also getting popular day by day.
Social media marketing is regarded as the most effective and powerful tool of modern age marketing.The reason being is its ability to directly communicate with the targeted customers in a fast fashion. This new platform of marketing has been recognized by modern age entrepreneurs, marketers and even the giants in the tech industry believe that their social media efforts have generated more exposure for their businesses.
While social media marketing has many advantages, it is not as easy as it sounds and takes a lot of knowledge to perfect. According to Social Media Examiner, 97% of marketers are currently participating in social media campaigns out of which 85% aren’t sure what social media tools are the best to use.
There are endless tools available and of course to categorize them as good or bad for a particular business is a tangled discussion. However, we have researched to find out the top of the line tools used by leading social media fanatics.
These tools have been proved to be the best for almost all kinds of social media marketing campaigns. So let’s a have a look at some of these cool tools that can make your social media marketing more efficient and accurate.
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1. Buffer
Buffer is one of the most popular tools because its ease of use is fantastic. The best feature provided is its ability to schedule posts on google+ and the browser plugins, so that you can easily cross post content from Facebook to google+. The next great feature is the preset schedule defaults, which allows you to post on social networks at the preset times. You may also assign team members to handle social accounts, so that Twitter, Pinterest, and G+ accounts can be serviced by more people other than the primary owner. And lastly, because of the aggregation, Buffer makes social media management easier and more efficient.
2. Heyo
Heyo helps you to engage your customers via social media and reward your loyal followers with UGC campaigns, coupons, quizzes, and fun apps. It is the easiest way to create Facebook contests and campaigns that are mobile friendly. By subscribing to the services, you can manage and analyze how your campaigns are performing by a sophisticated designed Dashboard. Some other features include email marketing integration, drag and drop design and unlimited traffic.
3. MeetEdgar
MeetEdgar another popular social media scheduling tool, which allows you to recycle old posts with ease. The concept is very simple, instead of manually scheduling social media posts to go out every day, all you have to do is to systematically organize all the posts by categories, schedule your entire content by category, and then Edgar will automatically go through and post your content from each category. With MeetEdgar you’ll be able to build a library of all your social media that will updated automatically as per the pre-set schedule according to your desires.
4. Hootsuite
Hootsuite offers a free version and an inexpensive paid option as well. It is a powerful tool for the average social media marketers. The biggest reason for my recommendation of HootSuite is the feature that enables you to manage numerous social media accounts, all in one place, saving you from the agony of remembering pesky passwords.
What is Hoot Suite, – you can post all updates quickly, connect with your customer base, and review responses on almost all the popular social networks, such as Twitter, Foursquare, LinkedIn, Facebook (including Events, Profiles, Groups, and Fan Pages) Google+, WordPress blogs, etc.
You can also connect to Vimeo, Via.me, Instagram, Slide share and several other platforms via third party apps. In short, with HootSuite you can easily manage multiple contributors, update multiple networks in one step and optimize delivery.
5. Buzzsumo
Buzzsumo is regarded as one of the best and accurate tools for discovering new, fresh and popular content on the web. Buzzsumo is pretty handy and easy to use, just enter a topic or keyword and it will immediately provide you with a breakdown of some of the most popular trending posts in those categories. Along with that you also get a list of influencers who are sharing that content and you can even reach out to them via twitter.
Buzzsomo is an excellent way to learn about new idea and techniques used by influencers in your industry and this can help you grow your following, visibility, and reputation.
6. Oktopost
Oktopost has all the typical features of social media management & analytics tool but it specifically designed for B2B companies. It allows you schedule your content as well as gauge its effectiveness and the user can tag all the related messages to any campaign, see the individual calendar for those particular messages, and later determines the performance with the campaign analytics tab.
Oktopost has another incredible benefit which is tracking of the social conversation. It helps the marketers and brand ambassadors to measure the impact of social messages and learn more about how social are a part of our marketing funnel.
7. Everypost
Everypost is incredibly easy to use and makes social media marketing hassle free because it cuts down advertising time simply by taking one post and multiplying & formatting it to be posted on all my social media sites. You can schedule the posts and customize them to the target audience of your all social media platforms. That way, you are able to maximize the effectiveness of each and every post.
8. SocialFlow
SocialFlow helps to fully understand the constant changes in the interest of the targeted audience. All you have to do is upload your content to the queue it will map out a user’s content to the windows where maximum traffic is possible. This will help the marketer to better interact with the potential customers through a click-through or re-tweets.
Some other additional benefits of SocialFlow include the facilitating of audience growth and content optimization via audience-specific interests and content optimization via audience-specific interests.
9. SocialOoomph
SocialOomph offers both free and paid versions. It is a simple, effective and easy to use tool for managing multiple social media accounts. The paid version offers some advanced features, but still, the free version also gives access to many incredible features such as keyword tracking, quickly view mentions, use of pre-made drafts, URL shortening and much more.
The shortcoming of the free version is that it offers access to control only five twitter accounts and no other social media accounts.So, for Facebook or other social networks, you must upgrade to paid version, which is inexpensive but that also unlocks many other productivity features.
10. Sprout Social
Sprout Social is a multi-purpose marketing tool that helps managers to maximize the results of their efforts. It facilitates the marketers by providing multi-level access, allowing directorial control, and access to sub-ordinate team member to coordinate more effectively and assign tasks.
The reporting is great, and usability is more than you could expect as you can manage over 40 social media profiles and it also allows to schedule, post, and manage conversations with ease.
11. PhotoSync
PhotoSync app allows you to transfer pictures smoothly between phone, tablet running iOS or Android between themselves or between mac or windows pc. The cutting-edge feature of the app is that it follows what has been transferred so that you can transfer new images in just one click. That is awesome because it frees from hunting down the images already uploaded. With the help of this application, you can also open up a server from your phone in the app settings. It will provide you a particular address by which you can just fire up a browser and go to that address you will have all your images there.
Final Words
Let’s face it guys; social media is a jungle. There are no particular set of rules or guidelines provided for standard marketing efforts. Everything is based on assumptions. But still, media is an excellent platform where small businesses can compete with the giant ones because on this platform all are even. It’s just the game of pushing right buttons at the right time. The tools mentioned above are by far the most widely used and appreciated by experts in the field. These tools will maximize all your efforts and will help you take your social media results to the next level.
Good Luck!!!
