As the old saying goes, an image can speak a thousand words. However, the audience you are speaking is not looking for a thousand words but instead are looking for the right images and meaning that speaks to their desires.
A study conducted in the area has also shown that people understood images at a quicker pace than words, so it’s safe to say there is plenty of incentive to go for images that can resonate with what your niche audience wants. Read on as I show you how to get better at this!
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Go for images that look natural and un-staged
This has been a very popular trend throughout the last couple of years and while we generally recommend people to stay away from trends, this is one trend we advise you to get on. The major appeal in a natural picture is that it portrays a person in a day to day scenario which makes it easy for your audience to relate to the scenario.
Ensure that the pictures you are using are not out dated
It is a simple task to go with the first image you see or take. However, this cannot be done when creating pictures of magazines or changing images on the website or blog. You need to stop for a second and consider the needs of the audience and if the content is up to date in their mind set. To do this, you need to stay up to date, out of all people, and constantly focus on pictures that echo the current state of the world.
Your pictures should come off as authentic
There is a great chance that your audience has high expectations of you, and it is up to you to meet these expectations. While this might seem obvious, there is a fair amount of people who don’t follow this. If the niche audience you are aiming for is in UK, then go for content that UK audiences know and can understand. It is of utmost importance that you do a lot of research into the topic at hand before deciding on a picture as there are cultural variations you might otherwise miss out.
Look out for photography trends
In today’s world new trends start overnight while other trends are forgotten as fast and it’s up to the content creator to keep track of what is new. This is essential if you are looking to keep your audience hooked. Following the latest trends will also show your viewers or followers that you are up to date with the latest trends and if there’s one thing internet users love, it is content creators who post up to date content!
High resolution images are a must!
The main benefit of this is that it will give off a professional appeal to your website but other than that it helps deliver a more impressionable feel to people who visit it. There are plenty of websites where you can find high quality stock images.
Understand your audience
Although listed at the bottom of the list, understanding your audience is one of the first things you should do. There is a wide range of analytical tools currently available for different social networks and websites that allow you to discover the gender of your viewers, their demographic and other related information. Once you obtain this information, you can understand what they like and customize your content to a taste that would appeal to them.
You should also use these analytical tools to see which pictures are doing best. If you notice a particular type of photos are doing well, explore more photo options related to that area. For instance, if cat images seem to be doing really well, it might work wonders if you post more pictures of other animals like dogs.
Try to tell a story with the pictures
Users on the internet love stories and using images to convey the story of your company, your objective or even a usual story can leave your users completely hooked and engaged. Of course, it would serve your efforts better if you went ahead with a story that closely aligns with what your company is about. It is a process that can take time and when starting out, it can be difficult to try and make stories using pictures. However, when you do master the art of it, it can be used as a really powerful tool to boost up your engagement with the users on the internet.
