How Good Photos Influence Web Design
Many business owners understand how having their own website can be gainful for the businesses they run and can be a useful tool to increase the flow of customers. Some choose a professional team of web designers like Direct Line Development to receive the site that would correspond modern standards of website usability and would have engaging appearance whereas in contrast, the others settle for just having the online presence.
The second type of website serves just as the answer “yes” to the question “Does your company have a website?”.
In today’s world customers when estimating your business website look at visual order first, content then. It is for the benefit of your business to create a website with a tempting image and friendly navigation.
The importance of photo selection in web design
How to make a good impression on your customers online? Through your website design, of course. Have you ever noticed how pictures on websites affect our decision to purchase services or products? It is because of the human nature to estimate by how something looks. According to a pleasing appearance we decide whether we trust the site and will continue to interact with it. Our habits force us to act this way. Your business website design is a suit that you would wear for your job interview.
You select right clothing, match colors in order to make a good impression on an interviewer. In this case, the interviewer is a user. Everything you tell on this interview is the information on your website. So content is one of the criteria of your website evaluation. It means that you have to give users the quality information that is concise and clear, not those long paragraphs that no user wants to read Be sure that your content is helpful for them and they can quick and easily find what they need. Don’t forget about visual content as photographs. They can affect users much stronger than even a textual information if placed correctly. Placement is of vital importance as well. If users don’t find the information they look for on your site, they are unlikely to stay on it to take a deeper search. Chances are that they will simply leave it and find somewhere else.
There are plenty of business websites that can serve as a good example of proper photoselection. Let’s take Steiner, Segal, Muller and Donan”. This company provides legal representation both for injured and disabled people. They put greater focus on pictures in order to convey their message to their potential clients. By choosing image choice as a top priority, their website can tell what their company is about better than any words can.
The right photo placement is a key to tempting web design
As mentioned above, the right placement of pictures plays a leading role in your web design. Your main goal is to demonstrate all that your business can offer to its clients.
Homepage. It is a face of your website. The pictures on it should reflect your business intent and trigger certain emotions.
About us. When users doubt whether to purchase from your company, oftentimes, they click “about us” section to understand if they can trust it. Pictures of employees, the office, and different certificates will raise your business profile.
Goods catalogue. Sometimes “yummy” pictures sell better than the entire information about the product. Unfortunately, not all online shop owners understand it and even today you can find online shops where one good is demonstrated by one picture only. A potential buyer is unlikely to purchase from such sites as it is not clear how it looks from other sides. So try to photograph the goods from all angles giving as much visual information to your buyers as possible..
Portfolio. When presenting your completed projects, don’t forget to indicate its price and work description itself.
Blog. To attract readers to your articles, they should have not only intriguing headers but also vivid preview pictures. Therefore, when selecting an image for an article, don’t use stock photos. If you have no other way but to use photos from stocks, take your time and find really interesting and engaging pictures there.
Add pictures to the text of the article. This makeы your article brighter and simplifies it visually for users’ perception.
As you understand, the image choice for your site need to be made attentively. After all, quality images affect not only the website conversion rate but also the credibility of the company.
Images should correspond to the following characteristics:
1. They should suit your business concept. For example, if the site is dedicated to the interior design, you do not need to put photos of the beach on its homepage.
2. They should be of a high quality. Dull and blurry images automatically spoil the takeaway from your company.
3. The size of the picture should be between 70-110 KB. If bigger, it will affect the page loading speed.
How to choose suitable photos for your website design?
1. Use photos of your staff, your office, or the interior for website
If you use pictures of your staff, your office, and/or how your store looks, this will help show your friendliness best. Give them that comforting feeling as if they already know you. This advice even works well for small businesses that haven’t built yet well-known reputation.
2. Add photos of your grateful clients to your website
The customers should see via images on your website benefits they can get from your company. This images intent to help evaluate all pros and cons of dealing with you company. We advise you to hire a professional photographer who will take pictures of your happy clients but if you look for a budget-saving solution, use stock photos in order to make the right impression on your customers.
3. Show real emotions on photos
Staged photos may be interpreted in the wrong way and may turn off your potential client. Pictures taken during a time of real emotion tell for themselves. The potential clients seeing the excitement coming from doing business with your company can estimate services and/or services it provide.
4. Stick to the same style when choosing photos for website
The unity of style in web design is important. It is similar to how we choose our clothing – we pay attention that all elements fit together. So when creating web design colors of the photos, the quality of images, and the service should be seen as a completed picture.
5. Photos with people on your website
It is a tried-and-true way to catch the eye and bring more customers to your website. If you studied well your target audience, you can carefully choose a model for your pictures according to its taste preferences
6. Your images used for website design should be licensed
When looking for benefit, you can neglect the copyrights and thus risk your reputation and money. On the web, you can easily find plenty of websites that offer what you need – stylish photos for commercial use for free.
If you are looking for assistance in the photoselection for your website design, ask Direct Line Development to be your personal image and web design guide in Philadelphia or Denver. Contact our managers, tell them how you found out our web design company and get a discount!
