Marketing these days is rightly heavily focused on the digital realm. But there are still a lot of benefits to be gained from physical signage
If you own a small business, you should know how important it is to attract all the customers you possibly can. This means you should have a high-ranking website, positive word of mouth, and an attractive sign outside of your business.
Yes, even in the age of technology, it’s still extremely important for a business to be able to attract customers off the street who simply see your sign and are interested in checking out your products or services.
In this blog, we’ll discuss exactly why business signs still work, so you understand the importance of a great business sign for your company.
3 Reasons Business Signs Work
Before the internet, most small businesses got their customers through word of mouth and people who just stumble upon their establishment and see their sign. Here are 3 reasons why business signs are effective.
1. Attract New Customers
If you are a new business, odds are no one really even knows you exist. The only way they will find out is if they happen to do a Google search for your services and your website pops up.
Unfortunately, this isn’t going to get you enough customers to keep your business afloat. You’ll need to attract customers who are driving and walking by.
Even if they don’t enter your business right then and there, at least they know you exist so they can check it out when they need your product.
2. Promotes Special Occasions/Promotions
Your business sign can post weekly deals that you’ll want potential customers to see so they are more likely to visit your store. The whole purpose of offering promotions and sales is so you will have an influx of customers.
For example, if you’re a restaurant you can post on your business sign “Thursday is ladies night, buy one, get one drinks and appetizers.” This is a great way to get more people to your business, and it gets customers excited.
You can also announce new additions to your business. If you have a new, exciting product, you can post it on your sign so people can see the cool new things your business is offering.
3. Brand Recognition
Your sign should have recognizable branding that people will associate with your business. Having a sign gives small businesses the opportunity to grow their brand so that people become familiar with them without even realizing it.
People who live in that area will drive past your sign every day. When they finally need your service or product, your business will be the first that comes to mind over any of your competitors, because you have a recognizable brand.
For some ideas for business sign and brand design, check out A1Designs.co.uk for additional help.
For More Information
If you have a new, small business then it’s important that you do everything you can to make sure people know that you exist and will recognize your company.
Having business signs will attract new customers, allow you to advertise promotions and deals, and provide brand recognition for your business.
For more information on successfully running a small business, check out our business blog for some great tips.
