When you’re going to a trade show, you have to bring your A-game because there are going to a a lot of other booths there. You need to stand out and really grab people’s eye! Here are a few tips and tricks for designing a trade show booth that commands attention! You’re finally ready to present your ideas, brand, and products at a trade show.
You have a killer pitch, are dressed to impress, and you’ve printed out more business cards than you ever thought possible.
The only thing you have left to take care of?
Designing a trade show booth and coming up with ideas that will get your brand the attention it deserves. We’ll also tell you how you can leverage these ideas on social media once the trade show has come to a close.
Ready to get started?
Keep on reading this post to learn how to make it happen.
1. Make an Impression in the Parking Lot
While this post is primarily about trade show booth ideas, if you want to stand apart from the competition, you’re going to have to start making your first impression earlier than everyone else.
Believe it or not, this can and should start in the parking lot.
Look into investing in car wraps that show off your brand’s logo, contact information, or just your brand name.
This way, as soon as people enter the trade show, they’ll know exactly who to look for.
You could even rent out a whole fleet of branded vehicles — or even bicycles — and take them for a spin around the block over the course of the trade show.
For best results, you should aim to park your branded car as close to the entrance of the trade show as is possible.
This way, people will know to make their way to your trade show booth, and they’ll likely already have questions about your company and products.
Your competitors will be green with envy!
2. Have Flags and Banners
Especially if you’re concerned about getting lost in a sea of other trade show booths, look to things like branded banners and flags to make it happen.
You can completely cover your banner in your brand’s logo, but you can also leverage a banner to make a big impact on social media.
In addition to your company name and logo, we think you should also include a hashtag. This encourages trade show attendees to start treating your booth as their own personal photo shoot.
Offer them a free promo product (more on that in a moment) if they take a picture of your banner and upload it under the matching hashtag to their social media accounts.
Don’t forget to enable geotagging, so other attendees can see your booth is where it’s at!
Plus, this gives you the chance to get to know your potential customers, and to follow up with them on social media once the trade show is over.
For more information about how to create branded signs, banners, and more, check out this company.
3. Don’t Forget to Bring your Swag
In addition to coming up with a branded and attention-getting trade show booth design, you also need to think about how promotional products can help you to spread the word about your company.
First of all, promo products — AKA, SWAG — are an incredibly cost-effective way to market your brand.
They’ll also help to give your overall brand recognition a serious boost, which means more people will know who you are and what you have to offer.
Finally, the promise of free stuff is always an excellent selling point!
When people know that you’re giving out things like mousepads, tote bags, and even tee-shirts or stress balls for free, they’re sure to come running.
Remember to look for items that people will actually use every day, and not specialty things that they’re likely to toss in the trash can on their way out of the trade show.
4. Have a Special Guest
Another awesome way to generate some serious interest in your trade show booth?
Invite a local celebrity, author, columnist, or even actor to come and work your booth!
Everyone wants the chance to meet, take a picture with, and get an autograph with someone that they admire.
Even if you can’t afford a big name in the world, a big name in your industry can make a huge difference.
For best results, we also suggest that you start dropping hints about who that special guest will be on your social media accounts in the days leading up to the trade show event.
That way, even before the trade show actually starts, people will already be curious about who you’ve invited to help you to represent your brand.
Just be prepared to handle the long lines that we know will soon be buzzing around your booth. Have your team members pitch your company and explain the finer points of your brand to people while they wait in line.
Above all, don’t forget to plaster any and all pictures of those long lines on your social media accounts!
Upgrade your Trade Show Booth with These Tips
We hope that this post has inspired you to take your next trade show booth to the next level.
It’s all about generating buzz before the event, thinking about what will look good on social media, and making sure that you have the promotional products and special guests to reel people in!
Of course, the most important thing is making sure that you have a branded booth.
Looking for more trade show booth ideas? Check out stand out rental exhibits they offer affordable, flexible, and creative approach to trade show displays with no compromises.
Be sure to keep checking back with us for advice on how to make your company stand out at any event. We’ll also let you know the small steps you can take to make the right impression online.
