Blogging remains to be one of the most effective ways to improve SEO results. However, as much as it is popular, there are common SEO mistakes that bloggers make, which can easily be avoided. Suffice to say, making these mistakes could greatly affect your SEO rankings, making it hard for you to connect with your targeted consumers, decreasing your ROI. If you want to know if your blog is contributing well to your SEO rankings.
This article will go over four simple SEO mistakes that blogs make.
1. Failing to post on a regular basis
One of the common mistakes that bloggers make is failing to post regularly. As much as posting new content isn’t a necessity when it comes to SEO, you should ensure to post often. You could optimize your search results y re-posting new content. When you fail to post frequently, your rankings are bound to plummet, and you wouldn’t want that now, or would you? The importance of posting often is that Google rewards or rather rank higher content that is regularly updated. Moreover, it is an effective way of boosting traffic to your site because you targeted readers click on your site often expecting new content from you.
Some bloggers, however, fail to post often claiming that it is hard to come up with fresh and high-quality content all the time. What they fail to realize is the manner in which this affects their sites’ performance. When you run a blog, you need to engage your potential clients so that you can improve your site’s click-through rate and conversion rate. Posting on a regular is expected of any blogger, it blends well with your readers like pancakes and maple syrup, keeping you relevant.
2. Not promoting content on social media platforms
One of the most notable SEO mistakes that blogs make is failing to post their content on social media platforms. Today, the number of social media users is in billions. Therefore, they serve as effective marketing channels that ensure you reach a wide customer segment. Moreover, there are numerous social media platforms, the most popular ones being Facebook, Twitter, and LinkedIn among others. Bloggers who fail to share their content on social media platforms fail to reach a significant percentage of people.
So, why is sharing your blog posts on social media very important even if Google doesn’t consider links from social media platforms to be ranking factors? Well, Google’s algorithm is designed in a manner that it looks at how engaged users are with your website. By sharing your content on social media, you increase the chances for potential clients to interact with your website. This is crucial in improving your search visibility, ultimately improving your rankings.
3. Targeting the wrong keywords
Keywords are an essential part of SEO. And a simple mistake that blogs make is targeting the wrong keywords. If you don’t use highly relevant and targeted keywords in your blog, you will hardly reach your targeted audience, minimizing your SEO rankings. Moreover, blogs make the mistake of stuffing keywords, which places them at a risk of facing Google’s over-optimization penalty. Keywords need to be used in a simple and relevant manner.
Blogs also make the mistake of failing to use long-tail keywords. These are words that are usually longer than three words. Using long-tail keywords is important to ensure that you get traffic that is relevant to your business. It is imperative to use keywords that create a niche for your company or brand. You could also fix this mistake by using transactional keywords – phrases that indicate that a visitor is willing to make a purchase.
4. Having low-quality backlinks
Google considers backlinks very important aspects of SEO ranking. If your blog has toxic backlinks, then you should expect to have poor rankings. Google qualifies links from certain sites such as porn sites to be toxic, and if your site is crowded with such links, then you will rank poorly in SEO. On the other hand, if your site features high-quality backlinks, Google categorizes it as being a trustworthy resource, giving you great SERP rankings. If you have toxic backlinks in your site, you need to remove them. This is a process that usually involves contacting the site’s webmaster to ask them to take the link down. You can find quality backlinks from websites that deliver similar content to yours.
Conclusion
Blogs could easily improve your organic search traffic, but this may be hard to come by if you do not work on the simple SEO mistakes mentioned in this article. You could learn basic SEO strategies that could optimize your blog’s performance, placing you ahead of your competition. Ensure to watch out for keywords and backlinks in your blog posts because once you improve the performance of your website, you are able to increase your ROI.
