If you don’t know how to market your HVAC company, you will struggle to stay in business. But if you don’t know much about marketing, you’re probably not sure what HVAC marketing options are open to you.
Does this sound like you? Don’t worry–there are many different methods on offer.
Keep reading for 8 expert HVAC marketing tips you can put into action right now. Implement what you learn and you’ll soon have more HVAC clients than you can handle.
Let’s begin!
1. Drive Traffic Using AdWords
One of the most reliable forms of marketing you can use is AdWords.
This is a form of paid online advertising and works very well for a lot of existing HVAC companies. You can market to people when they type certain keywords into the Google search engine.
Though this method costs money, it can drive brilliant results if you get things right.
Getting things right with AdWords comes down to targeting the right keywords. You can find the “right” keywords using the Google Keyword Planner.
To get results with this tool, all you need to do is enter a basic keyword related to your industry. To make things more precise, you might want to include a location. This would change the “seed” keyword so that it is now something like “HVAC services in Seattle.”
The tool will then return a large list of keywords you can use to market your services. The keywords that are expensive tend to produce the best results. That’s because existing advertisers wouldn’t be willing to pay so much if the keywords weren’t delivering results.
2. Reach Business Audiences Using LinkedIn Advertising
LinkedIn Advertising is also another way you can market your services. This platform will work especially well for you if you’re offering HVAC services to a B2B or commercial market.
There are many methods you can use to get results with LinkedIn Ads. You can use simple text-based ads or you can run Sponsored Content Ads.
When you’re running ads on the platform, be sure to dial in your targeting. If you don’t know who you’re trying to reach, it’ll be hard to create a winning marketing campaign.
3. Promote Your Brand Using Search Engine Optimization
You can also use Search Engine Optimization (SEO) to market your HVAC services. This option allows you to reach people within the organic search listings of Google.
SEO isn’t something that works overnight. But it’s worth working on because it can produce a great return on investment once it does deliver results. This is because you don’t have to pay when people click on your website in the search listings.
SEO is driven by the quality of the content on your site and the quality of the links pointing to your site. If you want to drive results, therefore, you need to focus on both of these factors.
4. Engage Your Target Customer Using Facebook Ads
There’s also the option of running Facebook Ads. Facebook has an incredibly large user base, so there’s a high chance your target audience is already on the platform.
It’s important you know who you’re trying to reach before you run a Facebook Marketing campaign. If you don’t, then your ads are going to be shown to people who will find them irrelevant. This will lead to poor results.
It’s a good idea to test your ads using small campaigns. That way, you can tweak your campaigns without losing a lot of money. Over the course of 2-3 weeks, you should be able to come up with something that is delivering great results.
5. Share Your Knowledge Using YouTube
YouTube can be a great way to highlight your HVAC expertise. You can use this platform to create video content based on the common questions potential customers have.
If you can answer questions thoroughly, the people watching these videos will view you as an authority. They will then be more likely to engage with you and ask about your services.
Most mobile phones have great cameras, so you don’t have to spend a lot of money on video equipment. As long as the video is clear and the audio is easy to understand, you should be able to create something valuable.
6. Build Trust Using Your Website
A lot of what we’ve discussed in this post is based on you driving people to your website.
If you want people to think you’re a reputable, trustworthy company, you need to focus on making your website look professional. The M&E Maintenance Solutions website is a good example.
You can improve the look of your website by hiring a web design company. Give them a brief that details what you want and they can deliver something that meets your expectations.
7. Create a Google My Business Listing
Google My Business is a platform created by Google that allows people to create listings for their businesses. This makes it easier for a business to be found in the search listings.
This method also makes it easier for business information to be shared. For instance, people can easily see the reviews of past customers. They can also see the location and phone number of your business.
8. Collect Reviews
Reviews can be a big help in convincing potential customers about your ability to deliver results. Think about creating a system that reminds people to leave a review for your business.
You can do this by sending people an email and asking them to leave a review. Within this email, you could also provide a link that tells people where to post their review.
When you do this, though, be careful. Some review platforms have very strict rules on the solicitation of reviews. Make sure you read these rules before you send out any emails asking for reviews.
Do You Understand HVAC Marketing?
If you own an HVAC company, it’s vital to know how HVAC marketing works. If you don’t, your company will soon be in desperate need of customers.
In this post, we’ve reviewed some of the things you can do to market your HVAC company. You can advertise on platforms like LinkedIn. You can even create content for YouTube that showcases your expert knowledge.
It’s important you have a professional looking website. This can help build trust between you and potential customers, making it easier for you to stand out amongst the competition.
Interested in how you can use technology to improve your bottom line? Check out this post to learn more!
