If you’re a B2B marketer in 2018, you know how hard it can be to stay in the loop regarding the latest marketing tech. In fact, there are hundreds of tools out there that promise to boost lead generation efforts and improve overall business performance. Here are our top tools for B2B marketing and why we think they’re an excellent solution for your needs, regardless of your industry.
1. Wistia for Video Analytics
Have you already thought about using video for your B2B marketing? If not, you’re seriously missing out. According to HubSpot’s latest research, 81% of people who watch a brand’s video are convinced to buy a product or service. With increasing use of video in B2B lead generation, marketers are coming up with new ways to improve their video content creation and distribution. One tool that ties it all together is Wistia.
Many business owners are wondering if it’s worth making a transition to Wistia, especially since they can host their videos for free on YouTube. However, it packs such a powerful feature package that you’d be hard pressed to say no.
You can host the video on your website only and customize the player according to your needs, complete with color, logo and embed screen size. You can set up calls to action at any point of time in the video and collect emails as the video plays along. In fact, the viewer has to opt in if they want to finish watching the video.
Finally, perhaps the most compelling reason to use Wistia are the analytics. You can see who watched the video, complete with location, time zone, email and the page they came from. You’re able to see how much time in total viewers spend on your video and which parts they were most engaged in.
All of these features, along with advantages for SEO, make Wistia the B2B video marketing platform number one for many marketers across industries. Along with social media, video marketing is one of the top performing strategies in terms of return on investment, and it’s definitely a trend to watch in 2018 and beyond.
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2. Sumo for List Building
The money is in the list – as time goes by, this online marketing motto remains true. Many B2B marketers rely on email as their primary means to get new sales. Once you get a lead’s email, you can follow through with sophisticated drip campaigns and list segmentation. But the hard part comes first – getting people’s emails. Sumo has been one of the top list building apps for years now.
The number one feature that the tool is known for is actually called the list builder. It’s a simple popup with an email opt-in form that you can set up on any of your pages. You can customize it so that it only shows up in specific intervals or when a user intends to exit the page. Similarly, a scroll box will show up once a user has scrolled down the page for the percentage you choose. Both tools are incredibly easy to set up.
The Welcome Mat is one of the most intrusive list building tools on the market. Instead of a popup, a large “mat” shows up across the user’s entire screen, asking for their email address. Although some may consider it risky, it is by far the most successful and highest converting tool in Sumo’s offering.
With integrations to major platforms such as WordPress, Shopify, BigCommerce, Magento, Aweber, ActiveCampaign, MailChimp and many others, Sumo is a great addition to any B2B marketer’s stack. Just make sure to opt for the paid version to remove the Sumo company branding.
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3. Salesflare as a CRM Tool
If you were to browse business owner Facebook groups and forums, one of the most burning questions is which CRM to use. In fact, with CRM adoption rates at a 47% average, it’s imperative to choose the right tool for the job. And once you look into the answers, you’ll find that one CRM tool has more raving fans than any other – Salesflare.
Just as all other CRM solutions, Salesflare helps maintain a sales pipeline, while keeping up with your leads in real time. What sets it apart is the incredible ease of use, as well as integration with more than 400 apps, such as Trello, Slack and MailChimp.
One of the best features of Salesflare is the automated search. It allows you to browse through leads’ LinkedIn profiles, email signatures and all relevant data. You no longer have to manually wade through data for hours or hire a virtual assistant to do the job for you – all relevant data is stored in one place.
Another cool feature of this tool is that doesn’t let you miss a deal. It automatically updates you when it’s time to follow up with a lead or when a lead is hot. Once they’re in the pipeline, Salesflare does the bulk of the tedious work for you so you are more productive and stress-free.
With these hand-picked B2B marketing solutions, you’ll be able to get your business seen and heard in no time. Whether you’re looking to get out of a stump or venture into new markets, these three tools will help you get there.
