It takes about 50 milliseconds for people to decide whether or not they want to stay on your website.
What does this mean for your strapping business? It means you need to create a website that is instantly engaging and filled with quality content to keep your readers on your webpage.
What makes a good website? We came up with some tips to guide you in building your website.
Read on for 9 beginner-friendly tips on how to make a successful website.
1. Engage Your Audience with Useful Content
Don’t just tell your audience about the services and products that you provide. Give your readers information that will engage them and teach them something new related to the strapping industry.
Include case studies, white papers, and blog posts to give your readers information that will help them make an informed decision on their purchases.
For example, a business that specializes in stainless steel strapping might have a blog post about steel strapping. You can read more in this blog post about how a company can use useful facts and statistics to show why steel strapping is the best choice.
By providing credible information on your website, you can set yourself up to be a leader in your industry. People will refer back to your website as a reference for the strapping industry.
2. Think About Writing Your Own Content
Who knows more about your business than you do? And who knows more about strapping than you do? If you rely on a content writer to write your website, that person may not understand the true ideology and values of your company.
Even if you’re not a writer, you should still write your content yourself to get your main ideas out on paper. You can always have a professional writer clean up and edit your wording to make it website-ready.
3. Choose a Reliable Hosting Platform
Nobody wants a website that crashes regularly. A buggy website can signal to potential customers that you’re unreliable.
Choose a safe, secure hosting platform that you can trust. Also, make sure that the hosting website you use has regular customer support and can respond right away if anything happens to your website.
4. Make Contact Info Visible
Nothing is more frustrating than trying to find a contact page on a website. Some might even give up and leave the webpage rather than trying to comb through a complex maze of pages and tabs.
Your website should be easy to navigate, and your contact information should be clearly visible. Make it so that customers can easily find a listing of your strapping products, any tools that you sell, or any repair parts and services you provide.
Provide your contact information at the top and bottom of your website including your phone and email. Some people may prefer to call while others prefer the convenience of an email.
You should also create a contact form for potential customers to fill out. A contact form makes it easy and convenient for visitors to reach out to you. It also gives you useful information and metrics about your website visitors.
5. Personalize your Website with Your Photo or Story
What makes your strapping company stand out from the rest? How can you differentiate yourself from your competition?
One way is to tell your story.
In your “About” section, include a photo of yourself or your team and write your story. How did you start in the strapping business? What do you do to help your customers meet their strapping product needs?
By telling your story, you provide a personal touch to your website.
6. Add High-Quality Images and Videos
Want to really engage your audience? Use high-quality pictures and videos to draw them in.
When it comes to website text, 81% of users skim the text they read online. Moreover, consumers are 85% more likely to buy a product after watching a video related to that product.
Images and videos are more engaging than text and can help you sell your strapping products. You can create videos that show how to use different strapping tools. Or you can choose appropriate images that will show off your strapping products and enhance your website.
7. Use a CTA
If you want your customers to make an action on your website, use a call to action (CTA).
Make sure your CTA is persuasive and useful enough to convince the visitor that they need to purchase your strapping products and services right now.
CTA examples you can use:
– Request a Quote: Want your visitors to ask about all your general strapping products? Ask them to request a quote.
– Contact Us: If you offer tool repair you can add a CTA button that asks your visitors to contact you.
– Learn More: You can use this CTA if you want your customers to ask you about a new strapping tool you are showcasing.
Make sure your CTA buttons are visible and lead to a relevant landing page and form.
8. Make Your Website Mobile-Friendly
By 2021, 53.9% of all online sales will be through mobile e-commerce.
More users are searching and buying on their mobile devices. It’s important to optimize your website for mobile so that you don’t miss out on mobile sales.
9. Use SEO Best Practices
Websites on the first Google search page generate 92% of traffic from searches.
You should employ best SEO practices for your website such as:
-Use appropriate, relevant keywords, but without overstuffing
-Use title tags and informative meta descriptions
-Use headers and relevant titles for your blog posts
-Make sure your website loads quickly
One tip is to research keywords that are relevant to the strapping industry and use them appropriately in your website content.
What Makes a Good Website?
Ultimately, a good website provides visitors with helpful information about your strapping industry and persuades them to buy or learn more about your products and services.
Now that you’ve gone through our guide on how to make a successful website for your strapping company, read our blog for more information and website building tips.
