Everyone wants to know what they need to do in order to make more money. As increasingly more consumers are turning to the Internet for their shopping, every single business needs to boast an online presence too. Though, owning an online store is actually not less demanding. For starters, you need to make sure that you attract enough visitors and that those who do browse your website actually turn into paying customers.
So, to help you design your website, be sure to implement the following top tips. In fact, according to research your web design will play a significant factor in whether or not your business venture will be successful or not.
Highlight any promotional offer
Is it that time of the year that you are introducing your latest stock? Well, be sure to use a dash of colour so that visitors will be interested in what it is that you have to offer. It is also a great way to draw attention to your items that are on sale so that you can get rid of your older stock faster.
Show that your website is secure
If you are thinking about creating an online store, one of your prime concerns is to show that your website is secure. After all, you are expecting your customers to share their credit card details with you. Therefore, be sure to display the relevant icons such as the SSL Secure Shopping icon.
Include customer testimonials
The majority of consumers feel that a review is one of the most influential factors. In fact, many consumers are already making it their mission to Google online reviews before they buy any products online. Bearing that in mind, there is no reason to hide your testimonials as it will be found. Show to your visitors that you have nothing to hide and include reviews left by your customers in your web design.
Display your contact details and trading hours
It is good practice to display your contact details in the footer or header of all your individual web pages. If you have an actual brick-and-mortar store too, be sure to include the address and map as well.
In addition to your contact details, consider adding live chat. By doing this, users will know that you are an actual business and that if they should encounter any issues, it will be no issue as they will be able to reach out to you. This extra comfort might perhaps make all the difference. According to Magicdust, including a common call to action like a phone number in your web design will help your website visitors to commit to making a purchase.
Links to all your different social media profiles are also great! In short, any information that shows to your visitors that you are available 24/7 should be included.
Share your cancellation, delivery and refund policies
Ultimately you want to convey to your customers that they can trust your business. So, be open about all your different policies. Be sure to include it on your FAQ page and you can breathe easier knowing that you have done your part.
If you can, try to offer free shipping. Yes, it might be an added expense, but it is definitely one of the best ways you can improve your customer service and in many cases be the motivation that users need to make their very first purchase.
