You’ve put loads of time and thought to set up your cleaning services website. You’ve come up with the perfect business name, hired a couple of trusted employees, and you’re ready to get scrubbing! But, how can you go about getting a significant amount of customers? Well, you can cold call. You can go door-to-door. You can post fliers across town. You can hope and pray and spend hundreds of dollars to lease a billboard.
Or… you can create a website!
A cleaning services website is likely just the tool you’re looking for to help you secure a solid client base and keep your business growing from there! Think of a website as a 24/7 company sales representative whose only job is to drive clients to you!
If you haven’t got a cleaning services website already, you’ll want to jump on it ASAP. Read on for 6 of our top tips for to set up cleaning services website that’ll promote your cleaning services and help your business take off!
1. Pick a User-Friendly Web-Hosting Platform
This first tip has as much to do with you as it does with pleasing your customers. Choosing a good, user-friendly platform upon which to build your website means your site will be easy and pleasant to create, and it means your users won’t get frustrated when using it.
For simple platforms where you’ll be allowed to select a design template and plug in your site’s content, consider using a web host like WordPress or Squarespace. These CMS platforms provide formatting and allow you to plug in your info in an easy way that’s presented logically to customers.
If you’re not feeling ready to mess with site management, or you’d rather do something more in-depth than a template-based platform, you may want to consider hiring a web manager to take care of this step for you.
2. Use Personalized Graphics and Photos
When it comes to your cleaning service, customers aren’t just hiring the services, they’re primarily hiring the people behind it. Because of this, a major element of your cleaning website is including photographs and graphics that will help you to build trust with your audience.
Using personalized pictures of you and your actual employees can help potential customers to feel secure when hiring you. They’ll be able to connect with the faces and they’ll grow to trust your services from there. The same is true for your professional, personalized graphics.
These elements may seem minor, but they can make a huge impact on your site’s overall effectiveness. Consider bringing in a professional photographer and designer to help you make things happen in the best way possible.
3. Make the Important Stuff Easy to Access
Remember how we discussed the concept of user-friendly design? Well, a major aspect of a user-friendly website is the site’s ease of navigation. Think about the main things your potential clients will come to your site in search of: Your list of services, your rates, your credentials, your contact info…And make all that stuff super easy to access!
Ensure that your page has a search bar and a clearly-written navigation menu. Your home page should serve as an informational landing pad; some customers should be able to find all the information they came for right there.
If you’re not sure whether things are organized in the best way, ask a few of your employees or family members to try things out. Or, better yet, offer a few loyal customers a small incentive for testing it for you and sending along some feedback. Either way, everything should be organized logically and in a way that helps your customers to find the info they need quickly and easily.
4. Post a Wide Variety of Content
One of the most sure-fire ways to get returning visitors to your website and to increase your site’s search engine rankings is to post a wide variety of quality content. It’s important to go beyond the basic information about your services!
Consider going beyond the staples and posting a mixture of videos, blogs, and photographs. Post a wide range of tools like sitemaps, comparisons with competing services, or things like software for janitorial inspections.
Posting lots of different content helps you out in several ways. It helps your site rank higher, builds brand credibility, and offers more content to appeal to a wider audience. It may take some time to create a significant amount of content. But, take your time, have fun with it and make sure everything is intentional!
5. Include a Selection of Reviews
In the same vein as the necessity of including personalized graphics and photos, it can be an extremely lucrative move to add a selection of reviews to your cleaning service’s website. Especially when it comes to services like yours, there’s perhaps no more powerful tool than old-fashioned word-of-mouth!
Include a selection of reviews on your homepage and maybe even a page entirely dedicated to reviews from satisfied clients. Potential clients are much more likely to trust their neighbors’ opinions than they are to trust the claims of a service that’s after their money.
Make sure to leave a function that allows all customers to add their own reviews, or, at least, to leave comments behind. Nothing makes a mass of glowing reviews look less genuine than the total lack of constructive criticism!
6. Add a Click-to-Call Button
And remember, your major goal in all of this is having a website for your cleaning service in the first place is to generate leads. You’ll make this happen by getting potential clients to reach out.
On every page of your site, you should clearly include your service’s contact information. On your homepage, at least, consider showcasing a click-to-call button for users to click and ring straight to you.
Make it clear to potential clients that they’re being called to action and make it clear that you’re excited for them to call!
Want More Tips for your Cleaning Services Website?
Your cleaning services website has the potential to be your company’s greatest marketing tool yet. If you’re willing to take the time to do things right with your site, you’ll begin to reap the benefits in no time at all!
For more info on how to set up successful cleaning services website and for other awesome web design tips, check out our page!
