According to a study cited by eMarketer, about half of the internet users in the U.S., i.e. 46.7% start their product searches on Amazon. It goes on to explain how Amazon has grown to become one of the most powerful eCommerce platforms present today. So, choosing Amazon to get your business online with the intention of making substantial profits and building a brand is a wise move. However, it’s not all that simple. Presently, there are more than 5 million sellers and about 310 million active customers on Amazon. The competition is high, and it takes expertise to stand out from the crowd. Difficult, certainly, but not impossible. If you are an Amazon seller, make sure you are doing everything you can to stay ahead of the competitors. Below you will find some usful tips for selling on amazon and to stay ahed of your competitors.
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Amazon listings – never stop improving
Simply creating a product listing on Amazon isn’t enough. You need to maintain, optimize and update it regularly. Also, it is always better to create and optimize your listings keeping the target audience in mind. In that regard, seasons and trends also play an equally important role. For example, a certain keyword may perform better during the holiday season as compared to the entire year, and vice versa. Some of the initial steps to be taken for listing optimization include, but are not limited to:
1. Including relevant product images
2. Researching and including targeted keywords
3. Writing compelling product descriptions and titles
4. Including the maximum number of reviews
5. Maintaining the consistency of data entry processes
Optimization can involve a lot of other things as well, and which is why it is better to opt for Amazon optimization services and leave it to the professionals.
Stop competing on price
There’s nothing good that comes out of competing on pricing alone. Under-pricing your products is eventually going to backfire, affecting your profits. Instead, you must focus on the different aspects of your product, and find out how you can improve upon its quality.
Leverage remarkable product images
About 63% of the customers give product images priority over the descriptions. Due to the inability to physically touch your product, an image is the only criteria, based on which a customer can judge your product. Make it a point to include clear, relevant, and quality images for your product. To raise the quality, you can use Amazon photo editing tools, or avail professional Amazon split testing services for that matter.
Reviews, reviews, and more reviews!
Your reviews are the biggest social proofs of your product. The more the reviews, the better are the chances of your product getting ranked higher in the search results. Reviews work well with the customers too since they gain a sense of familiarity while reading them. The number of positive reviews would really depend on the quality of your products and customer service. But never try to ignore a negative one. Instead, contact the customer, and work towards solving the problem.
Use sponsored ads for increased traffic
Sponsored ads or the pay-per-click ads are an excellent way to market your products on Amazon and drive traffic to your product page. You can use targeted keywords in your ads to rank higher in the search results. And when your visibility increases, the conversion rate will automatically increase.
Stand out with Amazon Bundling
Bundling related products together and selling them as one is a great way to provide value to your customers. Similar products, paired together, can also be sold at a discount. This is both profitable and innovative, or in other words, a win-win situation for you, the seller.
In order to build a brand on Amazon, it is crucial to ace the race, and outperform your competitors. The aforementioned measures will help you in accomplishing higher sales and garnering a wider customer base without fail.
