The online marketing domain is expanding at a fast pace! Every brand with an online presence has to depend on the digital marketing strategies to establish a steady customer base, sell their products and also earn an increased ROI. Here you have to make use of a reliable and smart PPC (Pay Per Click) advertising management campaign practically. You will attract more customers with an original PPC ad copy and sell more. ‘
However, if you make use of PPC ads for website promotion and want it to get picked in the search engine, there’s something important that you should know. That is how to secure your online business from the click fraud.
How does click fraud take place?
Simply put, click fraud takes place in three distinct ways. One of the most common perpetrators here is another market player or your competitor as well, ranking on top in a sponsored listing, which might search your brand for the PPC keywords. And since all the ads are pay per click, the competitor is most likely to click on the ads. Soon, Google will pause displaying the same the moment the maximum daily spending capacity gets attained.
When you click on these ads right now, it will increase the expenses for those search terms. Hence, now your competitor is successfully taking you out of this market so that business can substitute and overtake you. It gets termed as manual click fraud, that gets done by very individuals in real-time. Any other person has hired these individuals for clicking your ads. Furthermore, the companies might also make use of software that keeps on clicking on the ads on an end-to-end basis.
Furthermore, the site owners click on the ads such as the Google AdWords for acquiring their sites to rank on top on the search engines. The customers might also click on the paid ads for being able to access a website. The great news is that today, you can prevent click fraud. For this, you might want to reach out to an expert service provider. New age service providers today can customize a plan based on your requirements and budget capacity. And alternatively, you might also implement the following three ways as follows to keep a check on the click frauds.
1. Keep an eye for some of the strange patterns in the PPC Analytics
People might not suspect the click fraud if you have been receiving a few extra clicks than what they get in general. However, these people are not also acquiring any growth in their conversions as well. However, in case any of these clicks can average to $10, and your everyday ad campaign is about $100, your ad campaign might go for a toss. Hence, you need to take as much time required securing yourself and your business from click fraud.
2. Evaluate the real visitor engagement
You probably will find it rather impossible to understand the way Google’s click quality team functions, monitors and manages the click fraud. It has a three-tiered system that gets engaged in evaluating the invalid clicks, investigating the analysis and also anomalies.
However, let us assume that visitor behavior can represent engagement along with your site. In such a case, the click fraud issues are still a problem as Google does not evaluate the KPI’s (Key Performance Indicators) of a brand’s website. Practically, Google is not able to recognize the fraud at a manual, local level and that is not possible as well.
Hence, for being able to identify the click fraud, you need to evaluate the visitor engagement. You will have to trigger the key performance indicators. You might have to execute specific software to trigger the KPI’s of your website template for you track as well as compare the information between the real-time engagement and the type of engagement that might be very suspicious.
3. You should report all the findings to search engines
Have you detected any pattern? It could a high bounce rate or a substantial drop in your web page views? If yes, then it certainly denotes some click fraud. And as one of the initial steps, you should report all the findings to a search engine that runs your PPC campaign. It will provide you with some report at least, where the Yahoo! Search Marketing, Google AdWords and any other search engine that runs your ads, can recognize the fraud behavior and also set up your account t for the clicks.
It is undoubtedly an essential step. But honestly speaking, this step is not sufficient enough, and you might be required to collect ample data and proof that evaluates the real visitor engagement. In this new age online world, if you become a victim for click fraud, it will act against your brand. But you can quickly become prey to it in the majority of the cases. There are very small advertisers as well as local businesses that can’t measure up the amount they spend on competitors to click on the ads. One of the most responsible things that are in your hand to do is secure your business. And for that, you have to keep a tab on the PPC advertising expenses and start to monitor the ad campaigns on a daily basis.
Click frauds will gradually eat away into your brand’s online presence. And soon you will witness that your online prominence, customer goodwill and customer database is slowly shrinking at an alarming rate. Before things go out of your hand, it is always better to identify the patterns and device a plan to combat the click fraud. If you don’t know where to start, you can always refer to these three ways to combat click fraud discussed above. However, it is still better to reach out to a professional service provider who can help you steer clear from these frauds. Since an expert service provider has managed previous cases such as yours; the service provider can provide you with the best ways to remedy click fraud and not become a victim to it again.
