Outdoor advertising plays a huge role in advertising your product. Intelligent placement at key locations where your customers can view your product while driving past it and can help in a lot of lead generation. While Out-Of-Home advertising or billboards, as they are popularly known as, have been around for decades now, LED billboards and digital boards have been the latest rage in the advertising circuit. More business owners want to make use of this new age digital technology to run more appealing, sharper and crispier advertising messages that have a greater tendency to grab the attention of potential customers.
Although most entrepreneurs and brand managers today acknowledge the power of digital boards, they do not know the technicalities that are involved in choosing the right LED billboard. Yes, all digital boards are not same, and the kind of advertisement you select and the way you zone them will affect how much they will cost you, the quality of your image and the effectiveness with which your image will be transmitted to the audience.
Since most business owners have been used to the regular penaflex billboards, they have little idea about how LED Billboards work. As a result, they often end up choosing the wrong digital boards that turn out to backfire with higher costs and poorer return regarding brand visibility. If you are planning to get an LED billboard for your product, here are a few tips that you should take care of when choosing a digital board.
Color Correction
Your product advertisement will only be effective if it is displayed with bright colors. Products that are presented with misleading or poor color configurations reflect poorly on your brand. Likewise, color accuracy is crucial for the brand and corporate logos, and it is important that exact color is displayed on the billboard. A good digital board vendor such as http://bibiled.com will offer you color correction services in your LED rental package. This color correction facility will help to ensure that your advertisement is displayed with all the right colors.
Brightness Control
Besides color, your image quality and its visibility will greatly be affected by the brightness level of your LED billboard. Interestingly, LEDs do not have a consistent brightness level, and the brightness is responsive to external lighting conditions such as sunlight, darkness, cloud overcast or even artificial lighting. Your best bet would be to invest in a billboard that has a built-in brightness control sensor that can auto adjust the brightness according to the external conditions.
Pixel Pitch
The pixel pitch of your LED plays a key role in determining the sharpness and crispness of your image. A tight pixel pitch means there would be more LEDs per square foot and the tighter the pixel pitch, the sharper the image will be. Make sure you speak to your vendor about what kind of LED is he offering you.
Know the Software
The best thing about the latest LED billboard technology is that they can be remotely controlled by software that allows advertisers to customize messages as they want, Make sure you know how the software works so that you take the maximum advantage of this flexibility. The software also enables you to update your advertisements on an hourly or weekly basis, thereby giving you an added advantage of broadcast advertisement. Make sure that you discuss all kinds of software support that would be offered with your vendor.
Warranty
Like any other electronic gadget or equipment, a warranty will be the greatest evidence of how reliable your LED board is. A vendor that offers you a solid warranty means that he is confident about his product and has run all the necessary quality control tests on the board. It is always wise to invest in a digital board from a reliable and reputed vendor who does not shy away from offering warranties.
