The first marketing strategy that most businesses look at is digital marketing, whether that be creating a website, social media page or Google advertisements. However, the traditional methods of marketing can still hold a number of possibilities and potential that can outweigh the benefits of traditional marketing and provide you with secure connections and increased revenue.
1. Physical Marketing Campaigns
While physical marketing campaigns may look out-dated next to the newest technologies that provide the basis of digital marketing, physical marketing campaigns can connect with consumers you do not use the internet as much and can work wonders in local areas. Eventige is a media buying agency that can help you to combine digital marketing with more traditional methods by booking the best media for your company and your marketing campaign.
Physical marketing connects with the audience for a much longer length of time than the average digital advertisement, for instance, posters are much more memorable than digital advertisements and are more perceived to be more reliable, in part because they are presented in places familiar to the viewer. Flyers and door-to-door leaflets are also making a comeback in recent years. Although it might seem as if they go straight into the bin, potential customers are much more likely to read something physical than something they scroll past on social media, and having a physical reminder of your company may result in purchases months later.
2. Email Marketing
Email marketing is sometimes forgotten in the midst of trendier forums such as social media. However, investing in email marketing allows you to personalize your advertisements towards your target audience. By signing up to a newsletter, for instance, people are choosing to receive the content that they perceive as the most interesting, increasing the amount of value that you get from your marketing. Additionally, opt-in or opt-out emails will only be sent to people that already have an interest in your company and that are already more likely to invest in your services. Providing easy access and suggesting products and deals that are suited to them will encourage consumers to follow the links in your email and start to browse your website.
3. Event Networking
The impact of event networking is undeniable. By marketing your products at networking events, you will be engaging with other business owners and increasing your contact list and exposure. Gaining a connection with influential businesses can lead to increased exposure through online citations and advice and will allow you to have a source from which you can glean information and expertise in your chosen field. One of the best benefits of event networking is gaining referrals as these pre-approved clients are more likely to use your business consistently once they have used your service for the first time. This method will then earn you free reviews and recommendations either online or through word-of-mouth.
By marketing across these channels as well as digitally, your business will have a greater chance at increasing its exposure and customer base. Not only will you attract customers who use the internet less, but you will be able to establish meaningful connections with both customers and other businesses that could create potential leads in the future.
