Struggling to get into first place?
The motor retail industry is worth $100 billion in the US alone. But that means you face stiff competition from rival businesses. Your marketing needs to be on point if you want your customers to notice you. One excellent way to achieve that is to learn a thing or two from adjacent industries.
Let’s take a look at four travel marketing tips you can use to sell more cars.
1. Target a Niche
In a competitive market, “selling cars” isn’t a focused enough mission statement.
The traveling industry uses niches to set themselves apart. They don’t just sell vacations, they market to hikers, or to seniors, or to bachelor parties, and so on. They’ll specialize by types of vacation, areas of the world, or price range.
You can do the same thing. Different cars lend themselves to different circumstances. By targeting a niche, you can offer expertise to customers who would otherwise visit a generic dealer. That gives you a USP that sets you apart from your competition.
2. Open Your Ears
A travel company couldn’t make ends meet selling the same package to every customer.
Customers have needs. But to learn those needs, you have to listen. That’s how you can tailor purchases to your customers.
You’re more likely to close a deal if your customer feels you’ve taken care of their specific need. In a world of generic marketing, you can stand out by being the business that cared.
3. Bundle the Accessories
When people go on vacation, they’re usually in the market for accessories. Traveling demands all kinds of equipment we don’t use day to day, so it’s the perfect opportunity to bundle in some extras.
It’s much the same when buying a car. Offering accessories can sweeten the pot and make customers more likely to choose you over the competition.
You don’t even need to offer accessories directly from your dealership. If you can form a partnership with travel-focused business, like one that sells portable solar panels, you could offer mutual discounts that will bring more customers to you both.
4. Hit Up Social Media
Advice about travel and vacationing is still one of the big reasons people hit up the internet. If you can slot yourself into that conversation, you’ve found a good opportunity to sell some cars.
Social media is still one of the best ways to do this. Would-be travelers go to social media to look for opinions, advice, and deals. Your go-to marketing strategy should be to hit those three categories.
Think of this as an extension of listening to your customers. You’re trying to establish what they need so you can be the one to answer it. Even where that doesn’t result in direct sales, it builds your brand as a valuable source of advice.
Selling More Cars with Travel Marketing
These are just a few ways you can use travel marketing to start selling more cars. Pay attention to what people are looking for when they travel and you’re sure to find a few more.
Want a closer look at the travel industry? Check out our travel section here.
