In 2018, retail e-commerce sales were a whopping $504.6 billion in the United States alone. Online shopping is simple, easy, and convenient, and shoppers are pickier than ever.
If you have a new supplement store website that needs momentum, you should implement a few marketing tactics to attract new visitors. People look for products on search engines and social media channels, which means you should appear among the first few results.
From A/B testing to launching a blog, and building an online presence through social media, there’s a lot that goes into a successful e-commerce business.
Keep reading to learn about the 6 best ecommerce marketing strategies for your online store and how to use them to grow your business.
1. Leverage Social Media
Nearly all ecommerce tips on marketing an online supplements store will agree that having a social media presence is a must. You can share products from your store, but more importantly, you can connect and communicate with your customers to gain their trust.
To get the best results from your social media efforts, create a marketing strategy that’ll put your brand on the map. Social media is the place where people gather to share opinions and engage with each other, so join them like the modern brand you are.
2. Try Email Marketing
Email marketing isn’t just about collecting email addresses and sending out weekly discount codes. It’s one of the most effective ecommerce strategies to actually engage with your customers and offer them extra value.
Your newsletter should be packed with valuable content in the form of articles, videos, and how-to guides. You can do surveys to discover what your customers like and don’t like, and organize giveaways just for them.
3. Open a Blog
Blogging is an essential part of every well-established ecommerce marketing strategy. It’s a place to offer genuine value to your visitors, engage them to stay long enough on the website, and earn their trust.
For example, if you sell bulking stacks, you can write helpful guides on how to use them through articles, videos, and infographics. Your content should help your readers use and understand the products better.
4. Pay Attention to SEO
Search engine optimization is the foundation of your online presence and one of the most fundamental ecommerce marketing tips. If you neglect or abuse SEO, you’ll sink lower and lower in the search results until you’re no longer relevant.
SEO isn’t simple, but you can do some basic tweaks to your website to help the search engines recognize its content. You’ll find tons of detailed guides online, but you can always outsource the job to a specialist who knows the best practices.
5. Use Paid Ads
Paid ads on search engines and social media sites are a cheap way to gain some traction with your website if done right. If you create an ad to attract new visitors to the site but do nothing to convert them once they land, you’re wasting money and time.
Your website should deliver what you promised in the ad, the UX should be flawless for visitors to stay rather than click away.
6. Use A/B Testing
If your website is new, you should implement A/B testing to learn more about the user experience. Creating two separate product pages or shopping cart experiences will help you enhance your ecommerce website marketing strategy.
You can test pages, buttons, images, copy, and the checkout process, and use the results to boost traffic and sales.
Try These Effective Ecommerce Marketing Strategies Today!
As a new e-commerce store owner, you need all the help you can get to rank on the search engines and get customers to find you.
Use these effective ecommerce marketing strategies to boost your web traffic, attract new visitors, and turn them into loyal customers.
For more business tips and growth hacks, visit our blog where we share the best practices and articles to help you succeed.
