What is a Search Engine
While surfing the internet, one question that often strikes our head is how are we able to collect such wide information and data by merely some clicks. The reason behind this is the magic of search engines. These are the services that enable internet users to hunt for the content and information over the world wide web (WWW). The user enters the keywords or key phrases and receives a number of websites, related images, related videos or other online data, by using the search engine. In the world of digitalisation, it is the search engines that enable us to surf over the internet. The results after your search are called search engine results page (SERP).
Earlier, search engines were based mostly on the page content. However, ultimately websites learned how to untangle and simplify this job. There were a number of search engines available that held a large share of the market. However, now Google and Microsoft’s Bing has the majority control.
What is SEO
SEO or also known as Search Engine Optimisation is a process of affecting the visibility of the content of a website online. This is done in order to maximise the amount of traffic your website receives by deciding the rank of your webpage in any search engine result. If we could further simplify it, then Search Engine Optimisation is the practice of alleviating the quality and also the quantity of the people visiting your site or the traffic through the search engine results.
What goes into SEO
To understand this term better, let’s dive into its various aspects so as to understand what all it includes.
● Quality of traffic
The content present on your website should be relevant and make sense else, the people will not be interested in visiting your site. You need quality traffic on your website. This means that you require people that are genuinely looking forward to your provided data and information. The content should be real and attractive to attract the relevant audience that can benefit from the same.
● Quantity of traffic
Once the right people are clicking through the search engines and landing up at your page, your website will be able to have better reach than before.
● Organic results
Organic search traffic means any traffic that comes to your page and you are not paying for it.
How does SEO work
The entire procedure of how the SEO works can be clubbed into the five points.
1. Know the onsite search engine optimisation elements
On-site optimisation is one of the crucial components over which the working of SEO depends. There are a number of on-site SEO elements to know to understand how SEO works:
● Role of the title tag
The title tag enables the search engines to update the content and shows only what truly matters. It must be approximately 70 characters and include the brand name and relevant keywords that will make your webpage even more prominent.
● Role of the meta description
The meta description gives your site even more knowledge regarding what your webpage truly stands for. Meta description may help you to make your keyword rankings better.
● Role of WordPress use
It is going to be better if you utilise WordPress as it will help you to promote your webpage. Including title labels and meta description will make your page free of any utilising plugins such as All in One SEO, SEO by Yoast, Scribe SEO and Platinum SEO.
● Role of Header Tags
Usually, an SEO friendly blog entry uses three different types of distinct levels of HTML headers. This helps them to break the content into portions and let the search engine service any regarding the relevance of the matter.
2. Learn Off-Site search engine optimisation
Link building is the fundamental objective of the third party that helps you to get different links attached to yours that would ultimately increase your traffic and ranking in the search. Link building is just like votes to bring your webpage on the top of all other components.
Now the actual question that arises is how will you get the links? There are a number of options to do this easily. However, you learn the tips and tricks of getting the links only through learning and experience. There are mainly three types of links.
● Organic link
They are raw or you can say natural links. They are the best type of links, as you can get them on site which has high rankings and thus, is more effective.
● White hat links
This is for quality link building services.
● Blackhat links
These are spammy links and therefore, are of low quality and you must stay away from them.
3. Content is important for both- Site visitors and search engines
To come up with great content and data to provide to the public, you’d have to learn extensively about the content marketing and its importance. You have to master the art of highly engaging content. The content should be interactive, attractive and unique that people find it more extraordinary that would ultimately help you to increase the quality and quality traffic over your website.
The more effective, descriptive and better content you are capable of being up to the audience, higher will be the chances of them sticking around your webpage or website. This also helps more search engines to put your site’s pages in their search indexes. Therefore, the content really matters. Try and accumulate different types of content to keep your visitors and attract the new ones. Try to experiment with different kinds of quality content that you can include are Blog posts, Industry Articles, E-Books, Tutorials, Guides, Infographics, Slides, Videos, Podcasts etc.
Composing meaningful and quality content for your site can often turn out to be a difficult task. Web indexes will surely go for it and the guests will highly value your content designing.
If you are not able to develop an effective outline of your website, then it will be a smart choice to hire a professional to this job for you. This can be easily done by going for a reputable SEO company like Assertive Media.
4. Learn how Google SEO works via Google +
Join Google+ to dominate the world of SERP’s. This informal organisation would surely help you to rank better. Thus, create a Google+ profile and business page for effective results.
5. Monitor your search engine optimisation campaign
● Google Analytics
With Google Analytics you can track the people that are going to visit your site. Keep a record of your organic visitors what individual keywords attract more and more people towards your webpage. This gives you a clear vision regarding which keyword to be used in your SEO campaign.
● Authority Labs
Use this tool to track your sites ranking to know whether your efforts are put into action or not.
Here’s how SEO is important for your website
Marketing and proper planning to promote your page have become very important in today’s competitive market. Search engines provide their information to various users each day that come up to have answers to all their questions. There are a number of reasons why is SEO important.
● SEO is good for the social promotion and advertising of your site. The audience who may find your webpage through Google or Yahoo would promote it on Facebook, Twitter etc.
● It enables the big websites to work very smoothly. The websites that have more than one author can service many direct and indirect benefits from the same.
● You can stand victorious in this marketing if you understand and master the art of SEO. If there are two websites that deal in similar products then the website with SEO will have more customers thereby, making more sales.
Therefore, SEO is a great way by promoting your products, brands online and bring up the sales ratio. Make use of various tools and learn about the tips and tricks to use SEO and keyword formation to become a strong player in this game.
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