A business always aims to emerge as a brand name so that it gets popular among the people. Getting popularity means getting more exposure and that helps in generating higher business revenue. The equation is quite simple. You need to reach more people so that people know about your products or services. When people know about the products or services, they will tend to purchase them. As a result, the sales figure will go up for your business, and that will fetch higher revenue. All these things happen with supreme and steady brand identity. To gain more brand exposure, a business has to work on its marketing campaign with precision.
The marketing campaign for a business is always important. Today, a business needs more exposure to the virtual space. Clinching better identity on the virtual space will help a business to grow enormously. This is why SEO or Search Engine Optimization is important these days. With SEO, the business owner has to keep a few additional things in mind. The most important thing is to protect the brand from identity theft. If brand identity has been stolen, the SEO campaign will fetch the unexpected result. Sometimes, it could become negative for the reputation of the company. In the following section, we shall know the reasons for protecting brand identity theft.
Traffic Diversion Scheme
Stealing your brand name, many unethical individuals or organizations may practice various traffic diversion schemes. As your business has been regarded as a leading brand, people get easily trapped into such schemes. As a business, you would not want your clients or customers to be mistreated by unethical use of your brand name. Many organizations or individuals run an SEO campaign by using your brand name. This simple tactic has been used for getting top rank in the search page results with ease. These businesses are not linked to your brand name in any way. They use or rather misuse your brand identity to get traffic through a search engine. Well, search engines are updating their policies quite rigorously to block such unethical activities. However, that does not mean that you have nothing to do in this regard. You need to find effective methods or solutions for protecting your brand identity from misuse or theft.
SEO Manipulation
SEO manipulation has been regarded as a black hat SEO tactic, and thus it is not commonly used by the businesses that care for long term reputation. Some internet trolls or mischievous companies may choose such black hat SEO method. Competitors of a business may try SEO manipulation to get the edge in competition. There are two ways of winning. The first way is to get better than competitors. The second way is to malign the competitors so that your business can get the edge. Well, the second method is, of course, unethical, but many businesses practice it to cut down rivalry. For SEO manipulation, your brand identity may be used by someone.
Cybersquatting and Typosquatting
These two terms are not widely known, as they are contemporary terms. These terms have emerged with the growth of internet-based communication and business activities. These two terms are identified as major threats to the brand identity of a business. These things happen when some individual or organization purchases domain names that are related to your business name. For example, your XYZ Company has “www.XYZ.com” domain. Many fraudsters may purchase other extensions of your domain and charge you a high fee to sell those domains to you. If you do not purchase them, the fraud individuals or organizations may create a replica of your website and run similar business activities. This confuses customers or clients. This is why the brand name, as well as identity protection, is important.
Brand Defame
In many cases, your brand name has been used in the wrong way to defame your business. This may happen intentionally or unintentionally. A person may try to utilize your brand name to make money, and this is unethical. Such person or organization may claim something on behalf of your company without your consent. Followers of your brand name fall into such a trap, as they trust your brand identity. As a result, they are often misguided as well as loot. Such activities cause serious harm or damage to your brand identity. To stop such nuisance, you need to protect your brand identity with a contemporary or cutting edge system as well as method.
Final Verdict
At the end note, it has to be stated that brand name is important for everyone. You need to protect brand identity to avoid potential damages due to theft or misuse of your brand name.
