Social media is something that all business need to think about, and having an account on at least one social media platform is not only useful; it’s expected. Yet simply posting something and hoping it will be seen, shared, liked, and commented on is not enough. You need to work out the best ways to utilize social media to build your brand and your business and make sure you tap into the right audience for you. Here is how to make a start.
Work Out What You Want
When you first start using social media for your business, you might randomly write posts about all kinds of things, or you might like a variety of different pages, or ‘friend’ or follow lots of different people. All of this is often done in an effort to be more visible and to get your business noticed.
However, it won’t work very well because only those who are interested in what you are doing are going to follow you back, like your posts, and engage with you. Therefore, it makes more sense to spend some time working out what it is you want to get out of your social media posting. Do you want people to know more about your business? To ask you questions? To extend your reach to other areas, or even other countries? By working out what you want to achieve, you can then be more focused on how and where you post updates.
Who Are You Targeting?
It is essential to understand exactly who you are targeting when it comes to social media. Trying to please everyone is going to make things complicated; the voice that we mentioned isn’t going to work for everyone, and changing it won’t work for those who already like your brand.
Carry out market research to determine who your ideal audience is and then market yourself towards them. On social media this is easy – you can pick and choose which sectors your ads are shown to, for example.
Knowing who you are targeting isn’t just important for marketing, however. It will also help you to get a structure in place for your social media posts. If your target audience are customers, who will tap into products that will make their life easier, capitalize on this. For example, for those in the engineering industry who are keen to gain traction with potential client, then show you are ahead of the game in the design tools you use. Latest products and design tools such as design tools from Altium can show you are ahead of the curve. Meanwhile, if you are offering a product to help people get fit, create relative, exciting, informative content such as guides and how-to videos that can help your customers achieve their goals.
Have A Brand Personality
Your brand is all-important, and you will need to have this in place before you start using social media for your business. It is your brand that will be recognized and therefore it is this that needs to be shared around.
It’s not just what your brand looks like that is important, though, especially when it comes to social media. You need to give it a personality as well. People like to buy from people, so there needs to be something real behind your branding to show that you are there and looking to help. Make sure your brand has a specific voice that runs throughout all of your posts and campaigns. It can be fun and light, serious and corporate, funny, friendly, or anything else that works for you. The important thing to remember is that once you have a voice it needs to be used everywhere and not change, or you will confuse people.
