Are you ready to lose 90% of your sales?
If you’re not taking full advantage of online B2B lead generation, you already are. Recent studies show 90% of B2B buyers use online content as a deciding factor before making a purchase.
Surprisingly, the study shows, purchasers prefer information over advertisements. They’d rather read several articles about your company than hear you talk about it.
Instead of wasting money on a commercial no one wants to watch, you need to establish a strong online presence. Online content, social media profiles, and other online tools can help you generate more leads than ever before.
Are you ready to take your business to the next level? Read on to learn about how you can ramp up your B2B leads and start bringing in more sales.
Need for B2B Lead Generation
First, let’s explore how B2B lead generations to help your company. Potential sales come from three main lead sources. Here’s a quick breakdown of what those sources are.
- Marketing qualified leads
- Referrals
- In person acquisitions
For this article, we’ll be exploring how to get marketing qualified leads online. These are the leads you’re able to generate without ever having to leave the office. Even as you sleep, you’ll have systems in place to help create interest in your product, and generate leads.
ROI of Blogging
Blogs are a dynamic way to deliver fresh, new information with your audience. Having a blog on your website invites visitors to interact with your material. While doing this they’ll learn more about your industry and the services you offer.
One of the most important parts of creating online content is its value. In order for your blog to be a success, the material has to have value to the readers.
To create valuable content, write blog pieces that answer common questions. For example, someone who sold digital signage could write a blog piece about, “5 things customers say they love about digital signs”.
Over time, you’ll be able to come up with more creative content, that helps solve problems your readers might have.
Social Media Uses
Are you up to date on all of the latest social media trends? A total of 88% of companies use social media to help their marketing efforts. Don’t worry, you don’t have to know everything about social apps to promote your business online.
All you need to know to start is that social media matters, and you need to incorporate it into your plan. Here are a few reasons you need to use social sites for marketing.
- Find businesses that meet demographics
- Run contests
- Offer free trials
- Conduct studies
One of the best parts of social apps is their ability to promote conversations. When you send out a letter or email, it’s a one-sided presentation. Yet, with social sites, the chat box designs promote a two-sided conversation.
If you find the idea of managing multiple profiles overwhelming, you might consider hiring a third party agency like MRP. You can also find members of your sales team to involve in your online efforts. Remember, you don’t have to do everything by yourself to find the success you’re craving.
Expand Your Database
Now you know more about how valuable B2B lead generation can be. As a business owner, you understand how important it is to always be growing. Growing as a company, and growing as an individual.
SkyTechGeek loves being able to guide you and your company to wherever you want to go! Running a business is more than a job, it’s your life, and your time is precious.
Why not free up some of your time by getting help with your finances? Check out our latest article about 5 apps to help manage your finances.
