Videos have been one of the most viewed content types on the Internet. With over 100 million videos watched on an hourly basis, they have been one of the best options for user engagement for your social media presence. However, how to make your video stand out of the crowd? The following tips may be of good use for your needs.
No matter who your target audience is, videos play a major role in influencing your visitors. While the quality of your videos is essential and you can achieve the best video quality with the tools like mysimpleshow, it is essential to add that spontaneous feel.
Ensure it is social media worthy
Not every video would be worthy of being posted on social media. Make sure you are focussing on a particular content that can go viral on social media and build your video around it. Another factor that improves the performance is the shareability of your videos. Do note that people watch the videos to be entertained, inspired and informed and understanding these needs can help you create better videos.
First impression counts
The thumbnail of your video and the first few seconds should be of most importance to sustain interest in your explainer videos. If your thumbnail is not giving much information on what to expect, visitors may tend to scroll past. Ensuring that the first few minutes of videos are interesting would make it a good option to begin with for making a lasting engagement.
The optimisation is the key
Focus on SEO factors should yet another factor you need to consider when creating your videos. Make sure the descriptions have clearly mentioned keywords. Use the hashtags wisely. Titles should be such that they let the visitors get a clear idea about the videos.
Focus on nativity
Nativity refers to uploading your videos individually on each of the platforms. Most of us tend to upload it on YouTube and then sharing it on Facebook. This should not be the right approach. Facebook and YouTube can rank your videos based on the unique visitors, but it would be possible only if the video is available natively on the platform.
Use call To Action judiciously
The best way to ensure engagement for your explainer is to ask for it. This can effectively be done only if you are asking for it. What we mean by that is you should opt for some sort of call to action. If you use the proper call to action and execute them well enough, you can be assured of a better engagement. However, do make sure that the call to action options should be quite discrete and compelling than appear as if they have been added intentionally.
Those were a few tips that should help you make use of your videos in an effective manner and convert them into a compelling social video. You should understand that making your video stand out from the crowd should be what would improve the shareability and virality of your videos.
Videos are the major source for attracting customers. In fact, over 70 per cent of the businesses uses the medium for sharing their content. Do note that these tips can have a compounding effect and are quite easy and simple to implement. So start with these tips and ensure that your videos are impressive enough.
