People who have been working with social media marketing for not too long might not be that familiar with influencers. Asking questions like what is a social media influencer and what he can do for the page is not a rare occurrence. Well, the answer is pretty clear. If you can make a deal with them and manage to get your page advertised, you can expect more clients coming your way. However, striking a deal like that is not that simple. In this article we will find out how to make sure that you have a great relationships with influencers. Let’s read the article below.
Follow and Interact
Before you start to contact influencers, you need to get yourself out there. If you actively engage in their content, you will become noticed.
Imagine a situation when someone receives a similar proposal. It is more than likely that the influencer will lean towards someone he or she has seen around. And if it was on their page, chances are you will be at the top of the pecking order.
Do not overdo the whole engagement thing, though. If you comment too much, it will become obvious that you have hidden intentions, and you could end up blacklisted.
Mention Them
Everybody loves free exposure. If you have a website or a social media page, try mentioning the brand of an influencer you would like to work with. It might surprise you of how much of a positive reaction you can get from such behavior.
It is also possible that influencers will share this mention with their followers. Then, you would also be getting some free publicity.
The Direct Approach
Depending on what your niche is, you will need to decide what you want to do before contacting them. It might be a guest post, a shoutout, cooperation. As soon as you have figured out, send them an email or message them on social media.
Your letter should have all the necessary information, and it should be written as professionally as you can. If you have not done it before, look for some templates on the internet. Plenty of those are available for free.
Build a Strong Relationship
It will be impossible to stay connected with every single influencer in your industry. Therefore, if you establish relationships with one or two influencers, it is crucial to maintain that. Who knows when’s the next time that you will need a favor?
Prepare to Produce Quality Content
As a company which aspires to become recognized by a lot of customers, you will need to ensure that the content you produce is of the highest quality. And this should translate to everything that you send to influencers.
Expand Your Network
There might be a time when you will look to expand the number of your contacts. Sticking with the ones you trust is all well and good, but it might not be enough.
These days, you have plenty of tools that can help you locate the best influencers in the industry. Of course, you could always use Google or search directly on social media platforms.
Rejection
Nobody should expect to get accepted immediately. Quite a few influencers get a lot of inquiries every day, and they are bound to ignore some of them. That is why it is important to prepare beforehand and write an attractive proposal.
Meet Them Live
If there is an event coming soon near you, and you have an opportunity to meet people in person, then try to participate by any means necessary.
Socializing in informal settings opens a lot of doors for those who are willing to take that step. Plenty of deals have been struck behind the scenes. Not to mention the fact that speaking with someone eye-to-eye improves trust.
Get Yourself Noticed
The relationship between you and influencers goes both ways. When your fame grows, they can benefit as much as you. That is why getting yourself noticed and improving reputation will lead to a better situation.
Recommend Influencers
Whenever someone asks for a recommendation, make sure to suggest someone that you have worked with in the past, or are currently working with. This is another trick to show that you respect them and would like to continue with this relationship.
Do Not Forget
Even if you make it big and will no longer need outside help for a thriving business, it is in your best interest to remember where you came from. After all, you can never be certain whether things will stay the same forever.
For instance, if an influencer you have worked with previously contacts you, give him or her your time, even if it is only a couple of minutes.
To sum up, everyone who is interested in improving relationships with influencers should work hard. And if you follow these steps, building those relationships should not be that difficult.
