Well, we are no more groping hard for the desired information. Googling makes the way to answer for every question in a few seconds. We never appreciated it, but it’s time to unravel the reason for us being quick handy with any sort of information, and all thanks to the SERP. With the time zipping along, the SERP APIs are going to have the profound effect on the web also in the SEO industry, for sure. No doubt, the ripples are already being observed in the industry with a lot of APIs for different things out there in the SEO industry.
With the evolvement already showing a glimpse of the APIs effect on the internet, it is believed that the next 10 years will bring the number of users visiting websites down and the APIs are playing the pivotal role in this shift.
Searching in a generic fashion to searching in a specific fashion!
Speaking of the general web searching process that has been changing over the past 10-15 years can give us a brief idea of what technology and advancement is leading us to, call it a context specific fashion. This kind of search allows us to specify the attributes or specifically the keywords and search with refinement for what you want.
Thanks to Google! It is Google behind simplifying the search process. It first started the detection of context from the keywords and provides an additional context specific input to refine the user’s search.
So, with all the refinement and advancement, now rather than the 10 blue links we are increasing seeing the context specific SERP customized display.
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SERP – Changing the search parameters
SERP is short for Search Engine Result Page, which basically means the webpage returned by the search engine displaying the search results. The search results on SERP are not organic results but the context specific results. The SERP features the rich snippets, paid results, universal results, knowledge graph that provides an additional data to user to find the piece of information they require. Making the search easier the SERP features Adwords (both top and bottom), featured snippet, in-depth article, image pack, knowledge card, reviews, videos, related questions, site links etc., that makes all the searching gamut for the users to be super easy and quick. The major search engines like Google, Yahoo display three kinds of listing on their SERPs followed as the listings, which have been indexed by the search engine spider, lists indexed by the search engine’s director(human), and/or the lists, which are paid to be listed in the search results.
This behavior of SERP or the search result displaying criterion shows us how important the SERP APIs are for the SEOs to scrape the Google search results in real-time and improve their strategies for higher rankings.
Well, there are several reasons for why you need the SERP API but the most ultimate one is to make the work of gathering data between the pages and applications easier than ever before. The SERP API makes the process of collecting the SERPs programmatically easy. There is a lot of Google search APIs available for different purposes and that can fuel well any kind of SEO-software with data, one among the prominent is Zenserp.
These SERP APIs can empower the SEO-software with advanced features and enhancements. The SERP API you choose would depend would depend utterly on the personal needs. Some of the APIs are free but most of the SEO-software APIs require plenty of information before they can be used.
Speaking about the different APIs available, you got a long list, you name it and you have it available. With the SERP APIs leading the way to higher ranks and success for SEOs, it’s trait also has an impact on users being content with their browsing and internet searching experience. From checking and landing on various pages for a piece of information to finding it abstracted in various forms, is what making the internet searching for the users to be “no-more-hassle” thing.
