You are probably aware that cold emails are one of the most effective tools for lead generation. Yet, the vast majority of cold emails lie unopened in the prospect’s inbox.
Even if you have the best writers, strategic and targeted messaging, your email is likely to end up in the Deleted folder. No matter how irresistible your offer or how great your product, it won’t matter unless you get them to open and read your email. The reason why people opt for Cold Email Service, as they have perfected both the art and science of Cold Emails.
It is important to understand that cold emails are not a number game. Cold emails do work and they can work for everyone. To make matters simpler, we bring you a few intuitive and non-intuitive cold email actionable hacks that are guaranteed to increase your response rate. Let’s get started:
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1. Find the relevant customers or companies
It is the most obvious and basic step in your cold email strategy. If you spend enough time mapping yourself to relevant customers and companies, you will get a more targeted base to work on.
Yet,there is a high percentage of marketing teams that don’t spend enough time mapping themselves to relevant customers or companies.
In any business, getting the right audience is the first step in ensuring active participation.. So, how do you go about finding relevant companies?
1. Use Google
2. Use business mapping tools to find relevant communities
3. Competitor research tools like SimilarWeb
2. Identifying the right person at the company
Once you have a list of potential customers and relevant companies, you need to find the right person to email.
One of the most popular tools in email research is LinkedIn. Using advanced search filters, you can look for specific designation within an organization. For instance, if the persona I am looking for is Head of Marketing at a digital healthcare company, I will just write Head of Marketing + Company name in the search and will find instant results.
CrunchBase is also a great tool with a vast database that has more than 650k profiles of companies and people. The other option is to look at the company website’s team page and look for the relevant person.
3. Finding the right email address
Google, LinkedIn and Twitter are obviously some of the most widely used platforms for email search. But apart from these, there are several free, paid and freemium tools in the market that help you conduct your research faster and better.
For instance tools like FindThatLead, Adapt.io, RocketReach, Hunter.io etc. Each tool has its pros and cons and some are chrome extensions that help you extract emails from various source sites such as AngelList, Linkedin etc.
Don’t assume that the list you have now is pure gold. The next step is verification and validation of these email addresses to ensure your efforts don’t go down the drain. Again, you can use tools and plugins to help validate the emails and find the right format.
4. Drafting the Cold Mail
Time to bring out the big guns. Remember the golden rules for writing great stellar copy:
# The KISS rule (Keep it Simple, stupid): Nobody loves cold emails. But they hate hate long cold emails even more.
# Be Specific; Stick to the story or idea and don’t ramble. We know you are selling a brilliant product with hundreds of features. But just give them the headline or elevator pitch to start with. Your ask should be very specific too.
# Selling is always about the customer; never about you: Personalized emails show the reader that you have done your homework and will solve a real-world problem for them.
In conclusion, you don’t have to take the ‘cold’ in Cold email literally. Follow the above mentioned tips for great results or speak to Cold Email Service providers, if you would rather focus on your core activities.
