The internet has been the catalyst for so many amazing advancements. Perhaps its most interesting effect has been how it has created many different jobs and entire industries as well. Of those creations, social media has arguably made the biggest impact. More than anything, it has positively affected how a business can brand themselves, network, and market a product or service. This is mostly done through what is known as social media influencers. In a nutshell, social media influencers are popular online marketers that endorse products through social media. They bring in the benefit of their millions of followers to bring attention to their promotions. As we can see, they play a big role in the business side of social media. Worth mentioning, businesses also heavily rely on influencer marketing tools to find the best influencers that fit their niche.
In many ways, social media tools are just as important as the influencers themselves given their power and capabilities. Some of the benefits of using marketing tools include having access to client acquisition strategies, content marketing methods, and other similar advantages. With the steady rise of social media, social media tools are also growing in importance. With this in mind, let’s take a look at some of the best influencer marketing tools to use today.
1. Buzzsumo
One of the most important factors of proper social media marketing engagement. If an influencer can’t engage their followers, the credibility of their promotions goes down. Well, the Buzzsumo marketing tool helps businesses get around this problem through relevant content research. Its large platform gives access to only the most respected and popular influencers in any specific niche. Overall, this tool helps speed up the process in which a business can market a product or service.
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2. Buzzstream
Not to be confused with Buzzsumo, the Buzzstream marketing tool mainly focuses on finding relevant influencers by matching them according to a businesses social media campaign. It allows for specific searches with modifiers such as language, location, and type of content. It also integrates other social media tools such as Moz to give a well-rounded report through a sourced database of information.
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3. Upfluence
With over one million qualified influencers on their platform, the Upfluence tool has one of the largest selection of influencers to choose from. Apart from this, it helps businesses with marketing needs such as performance monitoring, client tracking, and everything ales in between. Even better, it gives the user access to real-time stats that include factors like posts engagement, contact rates, and other important metrics.
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4. NinjaOutreach
The NinjaOutreach tool is another tool that is known for its quick research of specific influencers. It can find the perfect influencer with specific filters such as company association, article case studies, and blogging experience. Other beneficial qualities that it brings is personalized email automation and social media integration.
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5. Awario
Having mentioned the importance of relevant research when it comes to finding the best influencr marketing tools, the Awario tool focuses on this factor in a way that no other tool does. Specifically, the Awario tool applies direct influencer outreach and research that allows for relationship building with an influencer. This is one of the most effective strategies to use as it allows for a life-long partnership that can eliminate having to look for any other influencer again.
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6. Klear
Perhaps the most unique feature that the Klear marketing tool has is a wide range of category selection. With a selection of over 60,000 categories to choose from, including over 500 million influencers, this tool was specifically made for companies with bigger brands. No to mention, it also has top-notch tracking and engaging benefits to meet the most important marketing needs a business might have.
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7. Scrunch
Last but not least, the Scrunch influencer marketing tool packages itself into one of the most well-rounded tools around. It gives users the ability to search from a narrowed down database of niches for quick and easy access to influencers. Also, it allows users to save and store influencer information in case they ever want to work with the same influencer again. Overall, it’s an all-inclusive tool for a business of any size.
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