Do you run a business or do you have any idea how to start a new business? Then this article is for you. Don’t miss this out. As an entrepreneur, you can reach your business milestone of digital marketing through Google Ads.
Google Ads are previously known as Google AdWords. Google Ads is one of the simplest buffet systematic online advertising platforms. It can create an amazing prime level of reach for your business. We will observe simply about some basic ideas of Google Ads, Google Display Ads, How to set up your campaign in Google Display Ads, then we will discuss 5 hidden benefits of Google Display Ads for your business.
Brief Intro about Google Ads:
As a businessman every day you must come across Google for searching, analyzing, implementing, marketing, etc. If yes, then you may also come across a lot of Google Ads in Google search. This kind of Google Ads results displayed above the organic results. Even organic results may come after this. You can identify Google Ads by the search result contains small green rectangle mentioned as “Ad”. In the below screenshot I have mentioned in red color about Google Ads and Organic Search Results. Now you may get some ideas of Google Ads. Now let us move with Google Display Ads.
Brief Intro about Google Display Ads:
Google Ads is split into two major blocks of networks such as
· Search Network
· Display Network
When you are planning to give your advertisements on the search network, you can place text ads all about your business. It is a kind of search ads which I have mentioned in the above screenshot. But in case if you are planning to give your advertisements on the Display Network, you can banner your products visually as a highlighted content. The following image shows how your Google Display Ads looks like on other AdSense enabled websites.
Google Display Ads campaign consists of 4 important types such as
· Responsive Ads –Responsive Ads adjust their size based on the space allocated on websites. It will appear a small size in one place and a different size in another place. It gives more control on your Advertisement.
· Gmail Ads – Displayed on top of Gmail Inbox.
· Banner Ads – Graphical type of ads live on websites. Most popular Google Display Ads.
· App Ads – mobile application focused small ads
I hope you can have a better understanding of Google Display Ads now. We can move with the implementation part of this.
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How to set up your campaign in Google Display Ads?
Now I will refer link for your starting level campaign. You can refer Google guidelines to create Google Display Ads by using the following link:
https://www.google.ca/ads/displaynetwork/get-started/#tab=create-campaign.
If time permits we will meet with this specific topic in detail in another useful post. Now we will move upon with the hidden benefits of Google Display Ads.
5 Hidden benefits of Google Display Ads:
1. Push Approach:
One of the major hidden benefits of Google Display Ads is it uses push approach to show your advertisements. On the other hand, Google Search Ads uses a pull approach. Even though the audience doesn’t have an awareness of your product or brand, Google Display Ads will ultimately help to create that awareness to the audience. Google Display Ads targets the audience after watching a video, reading some blogs, or searching for anything on the web.
Display Ads helps you to make your advertisement directly in front of customers without waiting for their search for you. You can introduce your product to the audience who don’t know your brand yet in a great way.
2. Flexible budget for Cost Per Click(CPC) than other Ads:
If you are moving with Cost Per Click (CPC) then display ads has a flexible budget for you.
Cost Per Click is also known as Pay-Per-Click . CPC is a web-based advertising model used to create web traffic for your websites. It is done by the advertiser that they paid for their ads to a publisher when the ads are getting clicked by the audience. The publisher maybe a search engine, website owner, group of websites or any social media like Facebook, Twitter etc. Search Engine develops CPC when an audience search keyword matches with the advertiser’s keyword.
When compared with other kinds of Ads, Display Ads have flexible budgets. Refer the following image that will show you the difference in average cost per click among search ads and display ads.
3. Retargeting:
One of the important hidden benefits of display ads is retargeting. It means if any of audience has visited your website but the audience hasn’t converted as a consumer, and then retarget them to convert that audience as a consumer. Retargeting also can be done on a specific occasion day of the audience. In that case, your advertisement may convert as a business in a great manner.
This kind of retargeting can be effectively done by display ads. Your display ads remind the audience about your product when they reach online for any other search terms.
4. Brand Awareness:
As in the perception of the audience, the purchase of a product can be done in a way that they understand product value, consider purchasing a product, decide to purchase a product, and finally buy. In this journey,a lot can happen to the audience. In each step of this journey creates existing awareness about a product, availability of alternatives, variations of price, etc. This journey process consists of creating awareness, driving consideration, and finally completes a sale. All these three steps are important to convert audience as a consumer. Display ads create the first two steps that will create awareness and driving consideration.
Display ads create a better opportunity to develop an awareness of your brand or product among potential customers. It can also build better brand perceptions among the audience.
For example, if you need any health drink powder to purchase. Immediately you will think of Horlicks or Boost. There are many other healthy and good products are available in the market. But Horlicks and Boost have able to develop brand awareness in the mentality of consumers.
Obviously, brand awareness converts your leads into business. Brand awareness can be done in the way that brand recognition. When you see the “Apple Symbol” in any electronic goods you may easily recognize it is the product of Apple. When brand recognition goes one step ahead it is brand awareness. Brand recognition can be done in a great way through Display Ads.
5. Targeting the correct audience:
Display ads help to target the correct audience through personalizing your ads. Personalization can be done like Geo-targeting, audience interests, audience past browsing history and so on. You can effectively fix the location of your product that if you want to deliver your product within your particular area then let the local market know-how by displaying an ad with contact number for audience to order.
And if you want to sell some baby products then you can filter young mother results and you can show your ad for them effectively using Display Ads. This type of targeting the correct audience develops your products leads with more push.
