Social media is evolving day-by-day. With the advancement in technology so many social media apps out there that are shaping the future of the marketing business. What traditional marketers do is they sell their product/services to their potential customers by reaching them door-to-door. Nowadays, everything got changed with the change in technology as everything becomes so easy to access online. And social media apps contribute a lot to this overall process. If you have a social media profile these days then it is good for you to run your marketing campaigns online through social media. However, if you are not working on your profile to make it engaging so that customers can never be attracted to it, there is no use of making a profile.
What’s more? Social media is an important metric to consider when it comes to increasing business or sales leads. Many business owners fail in increasing customer base due to poor social media engagement. But you needn’t get worried. For you, we’ve some 7 ultimate tips that you need to follow carefully while increasing your social media engagement.
Create an appealing social media profile:
If you have some marketing goals and want to increase more customers by increasing social media engagement, then make sure you’ve created your business social media profile. Because your personal social media profile won’t work as effectively as your business can. With a real image of your brand logo, aware your customers that it really exists and can give you better services by writing genuine “about us” content. Because people first see your introduction as a business owner and then get connected with you to get your services. So, make sure your profile is original enough it can give the user a valid reason to have further communication with you.
Post-highly-engaged content:
If you want to increase your social media engagement then your content must be worth engaging that audience gets engaged with. You are not supposed to post content to the sales & marketing perspectives. Instead, your main focus while posting content is on the customers’ engagement that what type of content your targeted customers will like to read. It should be original, genuine, eye-catching, related to your brand. Also, try to post some captions below the image or video you post to attract more customers. Don’t overwhelm with the post like don’t try to upload random posts, make a schedule then post accordingly.
Respond to all comments:
If you are posting something interesting related to your product on social media then chances are people will definitely like, share and comment. So, keep in touch with them when they comment on your post, like don’t reply to them after a few days or weeks. You should be active all the time, so you can respond to them immediately. It will help you increase social media engagement, make relations with more customers, and increase sales via social media. On the other hand, it will also help customers know how active you are on social media account and how dedicatedly you are connecting with them to give them the best services.
Use Trending hashtags:
The use of trending hashtags can help you increase social media engagement effectively. Based on how you use a single hashtag, it can drastically enhance social media engagement. While your posts may already reach your existing followers, hashtags help you engage people who aren’t already following you. It can change the way you increase the engagement on your social media profile and strengthen the strong customer base. Because when you use relevant and trending hashtags in your social media profiles whether it is Twitter or Instagram posts, you tend to improve the chances of more users finding your content. That is a great opportunity for you to boost business.
Launch Contest & Giveaways:
To increase social media engagement, contests and giveaways play an important role. It can help you engage more customers. Launch contest and giveaway related to your services and then give a gift to the winning person. This way people show more interest in your profile and taking business services to get giveaway price or other offers too. You can either run giveaways on your social media or link your website landing page to direct customers over there so that they can participate in the contest and know more about your services by visiting your website.
Use influencers to share your content:
If you’ve posted your content today and there is no such output from customers as you expect, then you should use influencer marketing. An influencer will share your content in its followers and in the niche related to your business so that it can spread to more number of social media users. Don’t rely on one social media channel to get a number of customers. Create an engaging profile on the most popular one and ask the influencer to strengthen their reach over these channels too. It’s up to you if you ask him to explore business reach on Instagram, then he will only work on Instagram only. Offer something in return for the shares influencers give to you to let him feel that he is getting value, appreciation, and respect for collaborating with you. It’s a win-win situation!
Promote attractive offers:
Don’t always come up with boring social media strategies to increase social media engagement. Sometimes, it is better to use tried & tested strategies that attract more customers & boost social media engagement. One of the best ways to engage your audience is to provide them with attractive offers. Such as
● Free shipping/delivery
● Membership at a reasonable cost
● Freebies
● Instant discount coupons
● Cashback
Such offers can effectively help you increase social media engagement & sales. You should almost regularly experiment these offers to figure out what your targeted customers respond to best. And which is not effectively work for you.
Final Remarks:
These 7 tips will help you increase social media engagement very well. You should not always post something related to your brand on social media. You can also post something latest in the industry that helps users know about the new things in the market, whether it is related to technology, product or some kind of brand, etc. It will never lessen your brand publicity but help you get to engage more customers. Because from where customers will get more useful information, they will be more likely to get connected with them.
