Delivering an effective sales presentation is an art. It all comes down to two important elements: the content, and the delivery. If you get both of these elements right, you’ll stand a better chance of making the sale. Your sales pitch content covers the professionalism of your business in London. Make it impeccable and understandable if you want to sell your product.
To successfully delivery that great content, capture the attention of your prospect from the beginning to the end of the presentation. The quality of your sales presentation will determine if a prospect buys from you, or does business with your competitors. Unfortunately, most presentations are not compelling enough to motivate people to buy.
These three tips will help you deliver a sales presentation that’ll motivate people to buy.
1. Make your presentation relevant
The most common mistake people make is to use generic presentations. In every presentation they give, they say the same thing, hoping that something will appeal to their prospects as they present. But that shouldn’t be the case. Modify the content of your presentation to be relevant to every person; include particular points that the potential customer is familiar with.
To achieve this, you have to carry out some research on your prospect beforehand and get familiar with the kind of business they run. Visit their website, and social media accounts to get other important information. If possible, do research on their competitors and make your presentation show how your product can give them a competitive advantage.
If you make use of presentation software such as PowerPoint, have the logo of the company on your slides and explain how the important slides relate to them. Let them know how your services will solve their particular problem. This entails you asking them probing questions before you begin speaking about your company.
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2. Get straight to the point
Business people nowadays are too busy to listen to long discussions. Determine what your important points are and know how to quickly make those points. Don’t ramble for too long, as you might end up boring your prospects away. Ensure you know what your vital points are and practice verbalizing them before giving your presentation. While making your vital points, listen to the client. Ask them questions and take notes of any comments made, so you can discuss their needs better.
Here are a few more tips:
• Let them know how your product or service can address their needs
• If they have any objections or reservations regarding your product, respond to them
• Make use of the feedback they give you to improve on your product for future presentations
• If the client is speaking or asking a question, don’t interrupt them! While making a presentation to a group and you notice the discussion going off-topic, gently nudge it back on track.
3. Be animated
A lot of sales presentations in London are both unimaginative and boring. To really stand out from the crowd, ensure you show enthusiasm and energy during your presentation. Effectively use you voice and make your modulation different. Most people make the common mistake of speaking in a monotone about a product they are very familiar with – making the other person lose interest quickly in the presentation. It is recommended to make use of a voice recorded to record your sales presentation. By doing this, you’ll be able to hear exactly how you sound as you talk about your product. You can hire a presentation agency to help you achieve this.
At the same time, make use of physical demonstration if possible. If you sell with the right energy and a smile, you’ll be differentiating yourself from the others. A presentation is more than reading information from a slide – it’s all about forming a connection with your potential client in a happy, natural manner. Ensure that in every step of the way, you capture the attention of your listener.
Each type of communication can contribute to your general message as follows:
• Visual gestures, expressions, and movements contribute about 55 per cent of the message
• How you sound and make use of your voice to deliver your presentation makes up 38 per cent of your message
• Your actual words only make up 7 percent of the message you’re passing across
Getting the right presentation designers in London can be tricky because there are several presentation agencies out there.
To get the best presentation, consult a presentation agency such as presentationexperts.co.uk. This presentation design agency has a good portfolio of designing presentations and they have a clean design process. These London based presentation designers also have a wide client base, with great testimonials indicating the quality of their work.
