The trade show exhibition is one of the most effective marketing strategies for businesses. A survey shows that around 49% of attendees that come to the exhibit have the intent to purchase while spending about 9 hours on the exhibition floor. Captivating the eyes of attendees amid a crowd of people and competitors can best be done with well-planned custom trade show displays. That is possible through outstanding design, memorable headlines, short yet punchy descriptions, or a prominent company logo. Here are some of the best practices for businesses to create a successful custom trade show display.
Use Simple but Bold Visuals
The main point of creating graphics is to catch the attendee’s attention. Hence, create simple but bright and bold graphics to give uncomplicated ideas about the company. Avoid graphics that have a mysterious, complex, and misleading design that does not make sense and fails to deliver the company’s message.
Create a Clear and Memorable Headline
Words are powerful enough to impact someone’s decisions and actions. So, companies that want their headlines to be a compelling need to choose a combination of simple, short, but catchy headlines that can grab the attention of passersby within seconds.
Headlines are best in shorter form as a more concise caption will appear more prominent on display, which can attract the gaze of many even from meters away. Additionally, the kinds of typeface can also influence the overall display of the headlines. So, exhibitors need to pick one carefully that can further enhance the headline’s presentation.
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Tell Your Story Concisely and Briefly
Unlike famous brands like Google or Microsoft, most companies that want to create custom trade show display are unknown to many people. Exhibitors need to tell a brief description of what they do and what services they provide. Never assume that people recognize the brand. Try to be in the shoes of first-time visitors to figure out what you can include in the description.
Including a short description of the company in the banner is an excellent way to save time and effort of having to explain the company’s services repeatedly to the visitors.
Be Creative and Unpredictable
The exhibition ground can get crowded with hundreds of companies taking part in the same goal—to catch the attendees’ attention. Merely going with the same repetitive design as other companies in the industry will drown the company within the crowd. So, try to brainstorm and do something unexpected, maximize the limited space for the fullest performance.
