Link building has always played a vital role in the algorithm of the major search engines. Unfortunately, some people think its value has depreciated for years. Well, regardless of what they think, we strongly believe that its role remains the same. To date, it is impossible to rank a website without link building. But of course, because it’s 2019, some link building strategies might no longer work such as spammy link building. So, what’s going to work and what will not?
1. Guest Blogging
This may sound link an old strategy, but believe us, guest blogging still works. Send out unique and informative content to websites under the same niche to skyrocket your traffic and rankings.
Then again, take note that posting articles on article submission sites might not work. These types of websites have been banned by Google a long time ago. So, writing content for them might only mean wasting your effort. If ever you submit an article to another website, be sure you don’t put too many links. Sometimes, articles with minimal or zero links yield better results.
2. Viral Content
Here’s a great way to stay in the game and drive traffic to your site. Create content that quickly goes viral. It should not be that hard.
The first thing you have to do is to think of a keyword you want to use. And then, create a title out of it. Once you have a title, your ideas should flow. Publish the article and share it on social media. Ask your friends to share them, too!
3. Ask for Backlinks
Believe it or not, there are websites that mention you without creating a link back to you. That is not a problem though. There are available tools you can use to find these sites. Once you find them, email the webmaster and request a link.
You can also ask for backlinks by looking for articles that you think are a perfect fit for your niche. Ask the webmaster to link to a page or a blog post on your website.
4. Infographics
Today, it’s no longer surprising why websites are giving more importance to visuals. The online audience, nowadays, is more visual, which means they prefer images over text. Social media can prove this right.
Now, take advantage of these visuals to create links to your website. Put up enticing and informative infographics. Add your contact details as well as your brand’s logo so it’s instantly tied to you. Not only will webmasters link back to you. These visuals will help improve and build your brand.
5. Freebies
Everybody loves free stuff! So, why not give them away to get high-quality backlinks? Think of all the free stuff you can give away online – podcasts, eBooks, how-to guides, handbooks, and slideshow presentations, to name a few.
You might be wondering how these freebies can help your SEO efforts. Actually, there are many ways. You can even hire an SEO team or a marketing agency. Aside from the fact that new visitors will flock to your website, webmasters may link back to you as they think you have a lot of good stuff available for everyone for free!
6. Skyscraper Technique
The skyscraper tactic is one of the most effective link building strategies that still work today. As long as you have an informative piece of content on your site that can be considered a great resource, you can easily move forward with this technique.
Update the content, whenever possible. And then, reach out to the right websites that have linked to other similar content. Ask them to link to your website instead as it is more original and up-to-date. Soon thereafter, you can outrank your competitors!
7. Link Reclamation
Although this is a different link building tactic, this may require manual efforts. In this technique, you need to locate and fix broken links that point to your website.
One way to do this is to use tools such as Majestic and Cognitive. After that, export the list of backlinks. Then, sort your list by status to identify those broken backlinks. While this may not be easy, it should improve your SEO big time!
8. Identify the Common Backlinks of Competitors
Have you ever checked what your competitors are doing? If not, it’s high time that you do that. They may have common backlinks that you don’t have yet. If they were able to get a backlink, you should be able to get it as well.
All you need to do is perform an analysis of the links your competitors have. Find ways to get them. There are tools you can use for this. The Common Backlinks Tool is one.
9. List-Type Articles
There are many different types of articles you can create. But this year, the list-type articles are in the spotlight. If you are able to create cool and interesting lists, chances are, people will read and share them. It’s natural. We all love lists!
10. Newsletter Subscription
We often think that these newsletter subscriptions are merely for spamming purposes. But if you use it properly, trust us, your website will reap the benefits.
Sending out newsletters can help increase awareness of your readers. If you send out good quality content, your followers are likely to share it, hence increasing your site’s traffic.
Conclusion:
With these link building strategies we shared, we hope you are able to draft a plan to get your brand out there, build authority, increase your revenue, skyrocket your traffic, and help you get higher rankings. Just make sure you do them the right way and make it a habit to take care of your backlink profile to stay on top of the SERPs and be penalty-free.
