To ensure organic conversions, just attracting visitors to the website is not enough – you also need to ensure that they explore your site and stay there for some time – checking out the other pages. Only then can you say that the bounce rate is lowered.
But for that you need an expert from an SEO agency and also engage professionals from a reliable Web Design Agency if necessary, to make sure that you’re going on the right track. To keep you guided, we have here some tips that can help you discuss strategies for lowering the bounce rate.
1. Website loading time
Your website must be really fast, greater the loading time lesser the audience. So keep what is necessary for your website and remove unnecessary pictures, videos, plugins, etc. as they take up excessive bandwidth. The existing images and videos that are absolutely necessary can be tweaked a little as regards the size of the files. Shorten the website code by removing the unnecessary characters, if any. Here, the web host plays an important role; you have to get a web host that can make your website perform really fast.
2. Content strategy
Verbose content easily repels visitors. Your platform is the world and you have to use simplified language so that the readability becomes better. Conversions will follow once your ideas and concepts are discernible. People need to understand what you are trying to sell. Make sure that the audience can navigate smoothly from the home page to the last page of your website without getting confused. A drop-down menu can help your future customers in this regard.
3. Social media sharing
You must put in social sharing buttons in your website this way you are directly enabling your audience to share your content on their social media pages, this is definitely one of the most important digital marketing strategies that can increase the rate of conversion and footfall in your website.
4. Use of colours
The overall color scheme of your website must be relevant but don’t make it harsh as in, if it pinches the eyes audience will refrain from looking at your website intently. Use proper fonts and give your website a professional look so that people can place their faith in your website. Always keep the comfort of the audience in mind.
5. FAQs
You can include an FAQ page to answer the probable queries of your audience regarding your products and services. This gives them a clear idea of what your intentions are and what is your product or service all about. This is an important feature that you can include to promote user-friendliness as far as your website is concerned.
6. Negative spaces
Too much of white space in your website between pictures and texts? Reduce the negative space and utilize it judiciously to raise the readability of the website as it can work wonders to fine-tune i.e. reduce the bounce rate. Let your users concentrate on the focal points as in your products and services; don’t distract them too much by putting in multimedia and other stuff.
