In today’s fast-paced internet-dependent world, more and more companies are switching over to social media platforms and search engines to advertise and market their goods and services. By far, the biggest marketing tool is search engine optimization, also known as SEO, which helps ensure that your website is ranked higher up in search engine results. More than 50% of all users on search engines like Yahoo, Bing, and (of course) Google click on the first link in search engine results (not counting the featured ad you usually see at the top) which makes it even more crucial that you implement the best SEO measures possible.
However, reaching the top rank isn’t as easy as looking up the right settings for your website and implementing them on your webpage. It takes a great deal of research and effort to optimize your webpage to the point where you’re ranked first. Furthermore, the ranking algorithm for search engines keeps on changing and keeping up with these changes takes a keen and specialized mind. As such, it’s better if you were to outsource this function to a specialist or a company offering SEO services.
This article will present you with the core reasons why hiring a consultant or company is a better option than trying to sort out your webpage’s SEO by yourself.
Knowledge
As we mentioned above, webpage SEO is not a job for an amateur. A great degree of knowledge and skill is required in order to implement the most proficient and impactful SEO measures. You might also need to go beyond SEO in order to optimize your webpage for example coding and content (both visual and text). An SEO company would have the expertise needed not just for the SEO part of things but also when it comes to coding and content optimization.
It goes even beyond the above though. Your webpage is also going to need analysis to judge where the optimization is most needed. There’s also the keyword research to worry about. Basically, there are certain words that are used in your website’s title, the page’s content, and the webpage’s backend, in order to enable the search engine algorithm to pick up the webpage in accordance with the search query. The more relevant keywords you have, the better your ranking will be. This research can be complicated and using keywords requires balance and an organic touch which only an experienced hand can provide.
Keeping Up to date with Changes
Search engine algorithms are updated quite frequently. There was a time when the algorithm would be updated every couple of years. Then it moved on to the point where it was being changed or updated every few months, and then weeks. In fact, Google actually updates its algorithm on a daily basis, sometimes doing it a few times in a single day.
As such, you can’t really be expected to stay up to date with these updates, especially if you also have a business to run. Also, you can’t just expect to implement SEO settings once and expect to keep your ranking high. Even the smallest change in the algorithm can have your webpage’s ranking plummeting towards the bottom.
One of the main jobs of an SEO company is to stay up to date with these updates and changes and implement them in a timely fashion to ensure that the ranking of the websites they manage isn’t affected.
Regular Analysis and Reports
SEO companies don’t just optimize your webpage once and have you going on your way. SEO services also entail regular analysis, which looks into a number of factors including the number of visitors, rankings of keywords, and conversion rates. This regular analysis also translates to regular maintenance and any signs of your webpage’s SEO falling behind can be addressed immediately.
Furthermore, a halfway decent SEO consultant or company will provide you with reports of analysis and any corrective measures that may have been taken to address shortcomings. These reports tend to be varied in the topics and aspects that they cover including the performance of your SEO measures, how effective they are in helping achieve business goals, and how much they are contributing to your business’ profitability.
A truly skilled consultant will be able to convert statistics and data into readable and understandable material. This will be of immense help in deciding marketing and business strategy.
IT Saves Time
Considering all of the above factors, it is easy to see that SEO is actually quite time-consuming and as a business owner, you need to know what tasks need to be handled personally, and what functions need to be delegated. If SEO is not your forte, then it makes more sense to outsource the function so you can focus on more important matters, such as operations or accounts or any other function where you can actually contribute to the profitability of your business.
From a managerial point of view, it makes sense to outsource a function so your management can be devoted to other important aspects of the business. This does not mean that you stop caring about your SEO or don’t supervise it at all. However, handing over the SEO function to a consultant or SEO Services Company will save you a lot of time and ensure that you are able to give your time and attention to other matters. The SEO analysis and reports will give you enough information to make big-picture decisions while leaving day-to-day matters to someone else.
Minimizing Risk
Considering SEO requires a significant amount of skill and even the slightest mistake can have your page ranking plummet, it might be better if it is left to an expert. Adverse impact on ranking means you lose out on business, which means that any mistakes you make with your SEO, will actually cost you money. By spending some money on an SEO services company, you can avoid an even bigger loss and actually even boost your company’s profitability.
