Sales enablement technology is a powerful force that provides you with the tools and training needed to boost your sales and profits. Over the years, several industry-leading establishments have reported the value of sales enablement technology. CSO Insights’ recent sale enablement report revealed that there is an increase of almost 11% in the salespeople achieving quota.
The right sales enablement tools help maximize your point of contact with prospects and clients, as well as have the potential to drive your business toward success. Here are five top benefits of sales enablement technology for your company.
Synchronize sales systems
Technology within the industry is a helping hand that aid salespeople to work intelligently, instead of harder. However, if your salespeople are managing too many tools at the same time, they would end up wasting time and effort to learn and test each of the systems. They would probably burn out even before successfully maximizing the potential of each tool.
A sale enablement platform helps to alleviate this issue and offer a one-stop technology for the salespeople. They can now access the best sales resources possible with just a single platform and a few clicks. Moreover, the sales enablement platform is easily accessible through multiple devices, such as laptops, smartphones, tablets, and current CRM systems.
Efficient management of content and its engagement
A company typically spends almost $18 million on content creation, but most of these contents are wasted, mainly because they are hard to discover and unusable. This caveat can be detrimental to a company that depends significantly on useful resources.
Excellent sales enablement tools ensure that the customers and prospects can easily find the right content and keep track of their usage for better content investments down the line. Some sales enablement technology also offers real-time tracking of the content’s performance.
Allows account customization
Customizing the message, proposals, or presentation to meet the distinct needs and expectations of each customer can considerably increase the success rate. The sales enablement technology allows the company’s salespeople to personalize their sales documents by gathering all the necessary data from multiple providers in the company, resulting in a targeted, customized, and customer-ready sales document for each client.
Enhance the accessibility of product education
A knowledgeable seller is key to a successful customer’s persuasion, especially when it comes to the company’s products and services. Sales enablement tools allow the sellers to conveniently access a wealth of knowledge gathered across the company, including those about the product’s competitor and recent upgrades.
Provide more quality conversations
Often, sales activities would end up in a dialogue between the sales team and prospects. Forbes reported that only a meager 27% of sales prospects had been contacted, and even if the sales team does a follow-up on the opportunities, they rarely follow-up sufficiently. Hence, the sales representative needs to leverage the right technology to empower them to connect with more prospects on the phone and produce high-quality conversation.
The right sales enablement tools offer a powerful impact on sales return-on-investment, in part, due to their specialized dialers that guide the sales reps into who to contact and what proper things to say, all of which can optimize the workflow and increase the engagement rates.
Investing in the right sales enablement technology can boost the company’s revenue and productivity. It helps the company’s sales team to connect with more leads, hold up a higher quality conversation, synchronize multiple sales systems, get access to a wealth of products’ details, as well as offer a more efficient way to manage content and its engagement.
