Unless you’re a content professional, you may be so busy running your business that you don’t spend enough time crafting your content. We’re talking white papers, blog posts, marketing materials, your website copy, those technical manuals and any other form of digital information. Content is the core of your company’s online presence. It’s not just what you say and how you say it, but how you manage that content which is key.
That’s why you need a content management system (CMS).
What is a Content Management System?
A content management system is a software application that produces and manages a website using templates. The beauty of a CMS is that anyone, even if they’re not particularly technical, can use it. So you don’t have to know the ins and outs of coding language or HTML to place content on your company’s website, and then track it.
A professionally-designed CMS system developed by experts such as Icreon at https://icreon.com/ can benefit your business in multiple ways. Here are 8 reasons to consider:
1. Easy To Use
Any approved member of your team can easily upload content or images. Providing they have user permissions, your team can also edit files online. A CMS will allow those you grant permission to:
• Share content
• Download updates
• Edit and delete files
Plus, a CMS will make anything on-file searchable, reusable and retrievable.
2. Highly Scalable
A CMS is not just ideal for small to medium organizations. If you’re an individual with a growing online business, a CMS can be a wise investment. Offering flexibility, simplicity, and cost-effectiveness, a CMS enables you to upload content to your site. Providing that content is polished, relevant and good quality, it can draw in extra traffic and revenue to your site.
3. Enables Real-Time Content Structuring
Once you have your CMS installed, you can control, structure and manage content in real-time. So you don’t need to waste time waiting for web administrators to make changes. You or your team can update content quickly, so it’s always fresh and appealing to your audiences.
4. Helps Collaboration With Others
It’s easy to collaborate with your colleagues by sharing content online. You’ll also find that a CMS automates workflows and other processes so that managing your content between several people is much easier.
5. Accessible Remotely
In these days of remote working, you can access the CMS from anywhere that has an internet connection. This convenient feature also helps you save time, as updates can be instigated instantly.
6. Integrates Dynamic Web Content
A CMS works by extracting information from databases rather than coding it into web pages. This means you can authorize team members to quickly and easily update the company’s site with dynamic rather than static content. This time-saving feature ensures that a CMS is accessible by most employees, rather than only techies.
7. Streamlines Your Content Scheduling
Any decent CMS will let you view the status of all content: whether it’s a draft, being reviewed or has gone live. Now you can assign content tasks to members of your team and check they have been actioned.
Another advantage is that a CMS will let you integrate your planned content with the company marketing plan. So everybody knows what’s scheduled when.
A CMS system makes sense on many levels because it saves you time and money. Possibly the biggest advantage is that it puts you in control of this key business tool, rather than an external vendor.
8. Enhances Site Maintenance
With a CMS, the basic site structure remains the same. So you can make maintenance changes, add user functionality or update the software without impacting the site architecture. Some CMS software even updates automatically.
