2020 is here. It looks exciting. It has so much in store—especially when it comes to email marketing. Email marketing in 2020 won’t the same as that of 1978. Of course, the 1978 email marketing was a major breakthrough. It signaled the rolling out of the first mass email. But 2020 is going to be more effective. Technology is going to take center stage. On these lines, here is what you should expect in 2020—particularly when talking about the trends that will shape the eCommerce email marketing sphere.
Don’t Expect Email Marketing to Die
You thought email marketing is going to die? Think again. Of course, the millennial audiences—the future consumer—is so much into communicating using messaging apps. Thus, you might be tempted to dig the best grave for email marketing. Ok well, how many times the death of email and email marketing has been announced? From 2007 all the way to 201—that’s a painful death. But still breathing through the supporting machine.
Here is the verdict: Email marketing is there to stay—for at least 10 years. So, invest in email marketing if you want to push your eCommerce franchise to the stardom.
How to prepare
So, prepare well. Get your email marketing basics right. Here is how to do it:
# Send all the emails to prospects at the right time. This will help you get the required attention.
# Work on the email subject lines. This will help them appeal to subscribers—encouraging them to open them
# Use visual hierarchy in all your email designs. This will keep any of your subscriber interested
# Pay close attention to eCommerce email-based conversion optimization tips and strategies
Personalized Ecommerce Email Marketing
Personalizing your email marketing campaign will be a necessity. Plus, new data and advanced technology are likely to make things even better.
Use email list segmentation when grouping your subscribers. Then consider sending campaigns to such groups. Base your segmentation of customer behavior. For instance, if people visit your site at the same time and conduct similar research but end up purchasing differently, make a different follow-up email. Of course, you can automate your email. But be sure to make them look more personal. Consider reformatting your emails. Use innovative email marketing solutions liker Omnsend. Read a Detailed Omnisend Review and you will realize how you can turn the world of eCommerce marketing.
Smarter and No More Silos
Email marketing is about to get even smarter. For instance, clients will love to move from your emails, direct to your website, to all your social media channels, and finally to your emails without getting lost as far as the integrity of the experience is concerned. The thing is that subscribers are looking for a seamless experience. And that’s what you need to work on. Work on the strategic roadmaps. Don’t forget the customer journey maps.
How to Prepare
Deliver an excellent cross-channel experience to your customer by creating or updating your explicit buyer personals. This will help you have a clear picture of what your clients are looking for. Establish all the channels you can leverage to reach your clients.
The Bottom-Line
Your eCommerce business needs email marketing to thrive. So, invest in it. The above trends confirm that email marketing will have a major say in 2020. Don’t be left behind—unless you want to close down your business.
